Smell Ya Later 17: The Scents of Herbal Essences
We all remember THOSE commercials — the orgasmic shower scenes inspired not from a highly pressurized hose attachment but the euphoric scent of...Herbal Essences shampoo. Its bright, fruity, and floral scent wafted from every hair flip and ponytail swish of the 90s and early aughts (and before that as well but we weren't alive then) and remains one of the most memorable haircare scents today.
Proctor & Gamble's master perfumer and senior perfumers (respectively), Zerlina Dubois and Stacy Hertenstein come on the pod to talk about how that Herbal Essences scent came to be, how creating a shampoo scent is much more complex than creating a fine fragrance, how scent trends are researched and created, and how those have a lot more to do with what's going on in the world than you might initially expect.
[What we smell like today: Khloe & Lamar Unbreakable, Robert Piguet L'Insomnuit]
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