

Su Roy: Carl Jung, Active Imagination, & Nondual Reality
Apr 25, 2025
In this engaging discussion, guest Su Roy, a writer, tech founder, and IFS coach, delves into the fascinating intersection of AI and self-inquiry. She explores Carl Jung's concept of active imagination as a tool for tapping into the subconscious. The conversation also highlights the significance of emotional awareness and the delicate balance between creativity and structure in tech. Su shares insights on navigating uncertainty and her innovative ideas for promoting wellness through a self-reflection game, all while seeking higher levels of inner harmony.
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Embrace Playful Iteration
- Embrace uncertainty by testing ideas quickly and iterating based on feedback.
- Accept failure as data and part of a playful creative process in tech and life.
Active Imagination Explained
- Active imagination lets the conscious mind engage with the subconscious like a waking dream.
- Anyone can do it sober by following symbols or imagery arising internally.
Embrace Emotional Signals
- Emotional lows and highs are natural signals, not inherently bad.
- Accepting all emotions reduces suffering rather than resisting discomfort.