Episode 167: Google's Helpful Content Update

Google announced a major update to its algorithm that will hopefully help people "see more original, helpful content written by people, for people, in search results."

Podcast Version - Find It Quickly
0:00 Intro
2:32 Google's helpful content update
2:37 Biggest update since Google's Penguin Update
3:45 Google's panda Update
3:53 Google's interstitial (pop-up) Update
4:56 Have you been affected by the updates?
5:08 Organic search
5:20 Google Analytics or search console
5:54 Google's helpful content update: focusing on people-first content
8:09 Jasper.ai
8:48 G2
10:06 Google wants to focus on people-first content
13:23 Remove content that isn't people-first content
13:57 This will be a site wide update, not just pages
14:36 How can you check for red flags on your website?
15:25 Won't know ramifications until after the fact
17:18 Action Step: Add our site to Google analytics or verify with google search console
17:40 Action Step: Consider removing "grey or black hat" strategies from your site
17:55 Action Step: Avoid focusing on search engine-first content
20:23 Past updates to digital marketing world

Show notes and additional resources https://daveyandkrista.com/google-helpful-content-update/