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Spotify's Surprise

Apr 28, 2021
Explore Spotify’s innovative subscriber-only content through its Anchor service, transforming how creators monetize their work. Discover the implications of Spotify’s complaints to the EU regarding creator earnings and the competitive challenges faced against Apple Podcasts. Dive into the rise of podcast subscriptions and the crucial role of RSS in enhancing user experience. Finally, analyze the competition between Spotify and Apple, focusing on how both platforms shape creator control and monetization opportunities.
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INSIGHT

Open Podcast Ecosystem

  • Spotify's Anchor subscriptions offer private RSS feeds.
  • This lets subscribers listen to paid podcasts in any app, fostering an open podcast ecosystem.
INSIGHT

Customer Ownership

  • Apple's podcast subscription model gives Apple direct control over customer relationships.
  • This restricts creators' long-term monetization potential across different platforms.
INSIGHT

Spotify's Open Access Platform

  • Spotify's Open Access Platform lets creators use their existing login systems.
  • This gives creators direct control over customer relationships, unlike Apple's and Anchor's offerings.
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