All Things Book Marketing How to Become the Media’s “Go-To” Expert
Apr 23, 2025
Janet Shapiro, Vice President at Smith Publicity, and Sophia Moriarty, Senior Publicist, share groundbreaking insights into book promotion. They discuss the importance of collaboration between authors and publicists and innovative strategies for media engagement. Topics include utilizing LinkedIn for direct connections, the power of niche media, and the necessity of patience in cultivating relationships. The duo highlights the importance of email lists and social media in building a lasting personal brand and gaining visibility in the ever-evolving publicity landscape.
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Direct Expert-Media Connections
- Media outlets prefer connecting directly with experts rather than only through publicists. - Authors collaborating actively with media contacts on LinkedIn increases visibility and access for quick expert input.
Engage Media on LinkedIn Thoughtfully
- Follow up with media contacts who engage with your pitches with concise LinkedIn messages. - Show genuine interest by liking, commenting on their posts, and offering quick expert commentary.
Craft Concise Personalized Messages
- Craft short LinkedIn messages showing familiarity with journalists’ recent work and offering expertise. - Mention specific topics you can comment on to demonstrate readiness and relevance.