

How the Canada Post Strike Inspired Hope Centre Ministries to Rethink Direct Mail Delivery
The Canada Post strike began on November 15th, and Shellie Power, the Executive Director of Hope Centre Ministries, is here to shine a light on the fascinating creative strategies she’s crafted to maintain crucial donor communications. (Hint: it’s pretty heartwarming!)
We talk about the strike's ripple effect that has been felt across sectors and how it’s challenging nonprofits to find innovative ways to keep fundraising efforts afloat.
Shellie turned these postal delays into a chance for personal connection with donors. By hand-delivering not just mail, but also cookies, they transformed a setback into a joyful engagement opportunity.
We dig into the logistics of their approach and how it led to increased donations and stronger relationships. This episode is a testament to the resilience and innovation that nonprofits bring to bear during crises, fostering community and connection even amidst adversity.
Resources & Links
Connect with Shellie on the Hope Centre Ministries website, on LinkedIn, or via email at shellie@hopecentreministries.org.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!