My guest today is Cathey Armillas the world-renown public speaker and creator of How to Rock a TED Talk. Cathey coaches visionaries and thought leaders to help them transform their ideas into amazing and memorable speeches. Cathey is also the author of the Unbreakable Rules of Marketing and a non-traditional marketing strategist whose creative and irreverent approach caught the attention of the David Letterman Show. Listen to our conversation where we discuss giving a keynote vs. a TED Talk, the awesomeness of Big Brothers Big Sisters and how the magic starts with the clarity of an idea.

Show Links:

Cathey Armillas: Website - LinkedIn
The Unbreakable Rules of Marketing (available on Amazon)
The TED Talk Essential Elements
Professional Speech vs. TED Talk
Big Brothers Big Sisters: https://www.bbbs.org
Cathey's TED Talk (Share Your Life):
Cathey and I pimpin' out Sir Mix-A-Lot's Baby Got Back
TEDx Portland
Toastmasters International

For complete show notes and more information visit here

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Ep. 2: Creator of How to Rock a TED Talk - Cathey Armillas