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Time is emphasized as the most valuable asset individuals possess, with a call to appreciate its true worth. This perspective is illustrated by the concept of 'time billionaires,' where young people, rich in time, often overlook its value. Historical insights from Seneca highlight that we perceive life as short not due to its actual length but because of our wastefulness with it. The focus is on shifting behavior to prioritize meaningful activities rather than succumbing to distractions that diminish time's value.