45. ABM: It’s all about the customer | Microsoft

In this episode of Let's talk ABM, Declan chats to Keith Pranghofer. Keith is Director of Marketing, ISV Partnerships at Microsoft, where he oversees the channel partner ecosystem. His 16-year career at Microsoft has seen him work across Strategic Accounts, Field Marketing, Customer Lifecycle Marketing and Commercial activities. ABM for Keith is all about putting the customer at the heart of everything he does.

Here's what they cover:

- How Keith is deploying ABM to develop Microsoft's channel partners

- Why ABM is all about the customer

- How Keith is using ABM as a growth and business strategy

- His advice for anyone starting their ABM journey