Episode 11 -Shannon Crowe exited from full time agency life on 4th January 2016. Not so coincidentally, her son was born the very next morning. It was a unique set of circumstances that saw Shannon take a step back and in doing so her perspective has widened. Her days are now spent amongst the people we try so hard to reach. So after years of overtime, Shannon’s work-life balance was skewed very much in the opposite direction. Shannon believes this made her ideas stronger. In fact, 2016 saw Shannon named one of the world’s 50 most awarded copywriters, and in 2017 that ranking rose to #8. Shannon is currently Creative Director at Thinkerbell. Still working the way she has and remaining highly effective because as Shannon puts it so eloquently advertising is not about the hours - it’s about the insights.