Coffey & Code Redefining Data: How Flow Immersive Is Using AI and AR to Transform the Boardroom
Nov 11, 2025
Jason Marsh, founder and CEO of Flow Immersive, shares his extensive coding experience and how his company transforms boardroom presentations with AR and AI. He discusses replacing traditional slides with immersive 3D data visualizations, enhancing understanding and collaboration. Marsh reveals innovative uses like visualizing Medicare data and AI-driven storytelling at the UN. He argues that immersive experiences align better with human cognition, suggesting a future where data is interacted with in real-time through advanced technologies like smart glasses.
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Live Demo Sparked The Vision
- Jason Marsh demonstrated Flow on Xreal glasses showing 3D financial charts and an AI that writes Python to reprocess data in real time.
- He described multi-user interactions with laser pointers and remote avatars for shared data conversations.
3D Reveals Patterns Flat Charts Hide
- Visualizing life-expectancy across countries in 3D revealed patterns like pandemics and wars at a glance.
- Jason says immersive 3D lets groups hold richer conversations about symbolic data than flat displays.
Replace Data Slides, Not Whole Decks
- Flow targets replacing data and financial slides, not entire PowerPoint decks, by exposing granular detail viewers can drill into.
- Jason argues XR prevents oversummarization that hides risks in aggregated charts.