567: Steve Olsher | Founding Liquor.com and Podcast Magazine

Today we’re going to deep dive into what it takes to be an entrepreneur and build a sustainable and scalable business. As you may have guessed from the title, Steve Olsher is the Founder/Editor-In-Chief of Podcast Magazine, NY Times bestselling author, and original Founder of Liquor.com.

As a 30+ year entrepreneur, he is also a keynote speaker, NY Times Best Selling Author, and Creator of The New Media Summit. Steve is known as the world’s foremost reinvention expert famous for helping individuals and corporations become exceptionally clear on their WHAT – As in, the ONE thing they were created to do. 

Let’s dive right in and learn what it looked like founding liquor.com and Podcast Magazine from Steve’s point of view.

Things you will learn in this episode: 

[00:01 - 06:11] Opening Segment 

• Sponsored ad  
• I introduce today’s guests Steve Olsher
• Founder of liquor.com and podcast magazine 
• Online pioneer, What is Your What?, keynote speaker
• Be sure to check out guestio.com and start booking
• Steve gives some background into his life
• Snapshot of 13 years old 
• Grew up just outside Chicago 
• Entrepreneurial from the get-go 
• Always around business conversations
• Family background

[06:12 - 14:37] Lessons Learned as an Entrepreneur

• Following the path of the entrepreneur
• People are wired differently
• Making good 
• The desire to create your own destiny 
• Influences growing up 
• Surrounded by black culture
• Becoming a DJ
• Opening up his own club 
• Lessons learned in the business
• Cash based business is good
• Let things go
• Why so many people give up so early
• The problem with ego 
• Not letting things go and change

[14:38 - 23:51] Founding Liquor.com and Podcast Magazine 

• The story around founding liquor.com
• Liquor by wire 
• Going electronic in the ’90s
• Buying the domain 
• Exponential growth 
• Selling of the company 
• Getting the company back
• A word from our sponsor

[23:52 - 33:30] Founding Podcast Magazine

• The story around Podcast Magazine 
• Reinvention radio 
• The reach of podcasting 
• Teaching about podcasting 
• Becoming the hub of the conversation
• Creating something for fans of podcasts 
• Getting into the bigger picture - Ear Control Pillars
• Ear Control Pillars
• The media pillar 
• Your network 
• Live Events
• Technology 

[33:31 - 40:00] Closing Segment

• Stand out relationships that helped you?
• No one can build anything on their own 
• Who you know or What you know?
• You don’t solve for what but for how
• To solve How, you need to find the who 
• ThE RaNdOm RoUnd
• How to engage with Steve
• Links below
• Final words 

Tweetable Quotes: 

“As an entrepreneur, you have to make good decisions, to make something sustainable and scalable.” - Steve Olsher

“I love the fact that podcasting gives literally everyone the opportunity to extensively have their own broadcast channel where they can reach really anyone, really anywhere, at pretty much any time.” - Steve Olsher

“I had to try to figure out, how do I become the hub of the wheel for this industry? How do I put myself in the conversation of podcasting without even being in the room to have those 

conversations.” - Steve Olsher

Resources Mentioned: 

• Podcast Magazine
• What is Your What Free Ebook 

Connect with Steve on LinkedIn, Facebook, and Twitter. Go and check out https://steveolsher.com/ and learn more.

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