Optimizing your marketing mix with Rand Fishkin (SparkToro)

Today’s guest is Rand Fishkin. Rand is the co-founder of SparkToro and the founder of Moz. He was also the co -founder of inbound .org, which later sold to HubSpot. Here are three things I learned from Rand:

• Al the ways marketing attribution is broken.
• How SparkToro is bringing a new level of audience research to marketers everywhere.
• How best to optimize your marketing mix.