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The Marketing Scientists
Optimizing your marketing mix with Rand Fishkin (SparkToro)
Jun 21, 2024
48:01
Today’s guest is Rand Fishkin. Rand is the co-founder of SparkToro and the founder of Moz. He was also the co -founder of inbound .org, which later sold to HubSpot. Here are three things I learned from Rand:
- Al the ways marketing attribution is broken.
- How SparkToro is bringing a new level of audience research to marketers everywhere.
- How best to optimize your marketing mix.
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