TechCrunch Industry News Audio platform Pocket FM taps into AI tools help it expand content catalog
Nov 29, 2024
Rohan Nayak, CEO of Pocket FM, discusses the platform's impressive 200,000 hours of content and ambitious plans for growth. He shares insights on how AI tools are revolutionizing their audio production, enhancing efficiency, and reducing costs. The conversation delves into the use of in-house models for translation and cultural adaptation, ensuring high-quality narratives. Nayak also highlights the competitive landscape for audio platforms and the importance of expanding into diverse genres and sub-genres.
AI Snips
Chapters
Transcript
Episode notes
Content Gap
- Pocket FM's CEO, Rohan Nayak, sees potential for growth in original content and genre expansion.
- He believes the platform's current content catalog isn't sufficient for user needs.
AI-Powered Production
- Pocket FM partners with Eleven Labs to convert written content into audio, increasing production speed and lowering costs.
- This resulted in 5x quicker production and 30x lower costs compared to professional audio series.
Culturally Relevant Adaptations
- Pocket FM uses AI to adapt stories for different regions, considering cultural nuances beyond translation.
- They address the challenge of maintaining character consistency across long narratives.