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Audio platform Pocket FM taps into AI tools help it expand content catalog
Nov 29, 2024
Rohan Nayak, CEO of Pocket FM, discusses the platform's impressive 200,000 hours of content and ambitious plans for growth. He shares insights on how AI tools are revolutionizing their audio production, enhancing efficiency, and reducing costs. The conversation delves into the use of in-house models for translation and cultural adaptation, ensuring high-quality narratives. Nayak also highlights the competitive landscape for audio platforms and the importance of expanding into diverse genres and sub-genres.
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Quick takeaways
- Pocket FM is leveraging AI tools to enhance original content and diversify its audio catalog across various genres.
- The partnership with Eleven Labs allows Pocket FM to significantly reduce production time and costs while maintaining quality in storytelling.
Deep dives
Expansion and Innovation Through AI
PocketFM is focused on expanding its content library and enhancing original content by leveraging AI tools for audio production and writing strategies. The CEO, Rohan Nayak, expressed the need for a deeper catalog across various genres to meet user demand and highlighted the partnership with Eleven Labs, which has significantly reduced production time and costs for audio series. This collaboration allows for quicker adaptations of stories for different markets while maintaining cultural relevance. The company has seen promising results from its AI adaptations, which aim to streamline content creation and diversify its offerings.
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