Rachel Chang, a seasoned journalist with more than two decades of editorial experience, has built a successful career in travel and pop culture reporting. Formerly a Senior Editor at Us Weekly, Editor-in-Chief at J-14, and Entertainment Editor at CosmoGIRL!, today Rachel is a freelance writer and editor. She regularly contributes to Condé Nast Traveler and Travel + Leisure, and has taken on editing projects for Tripadvisor and Time. Additionally, she has written for Lonely Planet, New York Times for Kids, Wall Street Journal’s Buy Side, Washington Post, and Hemispheres, among other media outlets. 

In this week’s episode, Lexie Smith and Rachel Chang discuss Rachel’s career and her expertise in producing SEO-driven news pieces and stories. Rachel walks through her tips on how to incorporate more SEO-driven news writing into content and freelance work in the digital age of journalism. 

Here’s What You’ll Learn:

• More about SEO-driven news writing and how it applies to journalism and storytelling
• Rachel’s thoughts on the need to understand SEO as a journalist
• The significant role of SEO in her work as a freelance journalist
• Tips on incorporating SEO-driven content into writing 
• Different SEO tools that she uses
• Connecting trending moments with specific beat coverage
• ‘Formulas’ for headlines that generate views
• The importance of humanizing pitches
• Her personal pitching preferences
• And more!

Listener Links: 

• Instagram: https://www.instagram.com/rachelschang/
• Linkedin: https://www.linkedin.com/in/rachelchang/
• Conde Nast Recent Articles: https://www.cntraveler.com/contributor/rachel-chang

• Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/
• Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/

Instagram: @theprbar_inc