Lee talks to Tom Lock, the founder of The British Snack Company, one of the most popular snack brands in the country.

Tom discusses the importance of brand identification, perseverance, and the lessons he learned while scaling a small business concern to one of national importance.

KEY TAKEAWAYS

Perseverance is the secret to success. If the idea you have is a viable one, then keep pushing. Eventually, your product will reach the right person.
Whether you’re selling to a single pub or a chain of supermarkets, the principle is always the same; you’re knocking on a door and selling yourself and your idea.
We must never be scared to leverage the people around us, or ask for help. We cannot be the best at everything. Focus on the tasks in which you excel and delegate the rest.
Creating a brand is about boiling down the essence of your values, and marketing your idea through that filter. Tom is proud to be British, and his products all reflect the tastes of the country.

BEST MOMENTS

’The longer you’re in it, the harder it is to walk away from’

‘I guess it’s always been in me, to start a business’

‘You can’t be ashamed of trying to get in front of people, and trying to command their attention’

‘As any organisation grows, you have to delegate and hire more people'

VALUABLE RESOURCES

Business Problems Solved Podcast

Tom Lock LinkedIn - https://www.linkedin.com/in/tom-lock-ba446740/?originalSubdomain=uk

The British Snack Company - https://www.britishsnackco.com

ABOUT THE HOST

For the last 15 years, I have been a multi-sector internal or external business improvement consultant, building the improved capability of individuals, teams and businesses.

In my spare time, I enjoy spending time with my two young children Jack & India. I also enjoy listening to and reading business & personal development material.

Lee Houghton is “THE Business Problem Solver”, a Management Consultant, CX Specialist and Keynote Speaker.

CONTACT METHOD

You can contact Lee Houghton on 07813342194

Lee@leehoughton.com

https://www.linkedin.com/in/lhoughton/

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