In a world that imposes expectations, Lisa Bilyeu is all about defying them. Raised in a traditional Greek Orthodox family, her path was set: get married and raise a family. But after eight years as a stay-at-home wife, she could no longer ignore the inner voice telling her she was meant for more. So, she co-founded Quest Nutrition with her husband and built a billion-dollar business. In this episode, Lisa talks to Ilana about setting ambitious goals, trusting your decisions, and finding self-worth without needing external validation.

Lisa Bilyeu is a renowned entrepreneur, bestselling author, and co-founder of Quest Nutrition, a multi-billion-dollar company. Her mission is to use content creation to empower women to break free from limiting beliefs and unlock their full potential.

In this episode, Ilana and Lisa will discuss:

(00:00) Introduction

(01:56) The Drip Effect: How Beliefs Shape Us

(04:54) Breaking Free from the “Velvet Handcuffs”

(06:26) The Trap of People-Pleasing and Toxic Gratitude

(09:08) Learning Leadership Through Trial, Error, and Rap Music

(10:00) From Housewife to Entrepreneur

(17:30) Handling Your Emotions in Business

(24:30) How Lisa Tackles Online Hate with Grace

(31:40) Crafting a Clear Mission Using the “Who, What, Why” Method

(37:30) Lisa’s No-BS Guide to Success

(40:03) The Importance of Practice

(44:45) Why I Chose My Mission Over Motherhood

(01:01:23) The Tough Moment That Empowered Her

(01:06:49) The Reality of Happiness

Lisa Bilyeu is a renowned entrepreneur, best-selling author, and co-founder of Quest Nutrition, a multi-billion-dollar company that transformed the health and wellness industry. She is also the founder and host of Women of Impact, co-founder of Impact Theory, and bestselling author of Radical Confidence. Lisa’s mission is to use content creation to empower women to break free from limiting beliefs and embrace their full potential.

Connect with Lisa:

Lisa’s Website: https://lisabilyeu.com/

Lisa’s YouTube: www.youtube.com/@LisaBilyeu

Lisa’s Instagram: https://www.instagram.com/lisabilyeu

Resources Mentioned:

Lisa’s Book, Radical Confidence: 11 Lessons on How to Get the Relationship, Career, and Life You Want: https://www.amazon.com/Radical-Confidence-No-BS-Lessons-Becoming-ebook/dp/B09JPHK9C3

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AR-15 Podcast 449 – Dave from Hi Point