The Business of Meetings 18: Lara McCulloch: How Small Businesses Can Leverage a Fractional CMO
We’re delighted to have Lara McCulloch joining us today! Lara is an experienced marketer, having consulted with some of the world’s largest companies, like Unilever, Kraft, Shell, and Johnson & Johnson. Lara also helps small business companies in her role as a Fractional CMO.
In today’s episode, she shares some gold nuggets of information about investment strategies, and she also takes a look at being disruptive and using micro-niche triggers, which is an interesting approach to marketing for small businesses.
Links and resources:
Lara’s Twitter handle - #laramcculloch
The Twitter handle for EventProfs - #eventprofs
Lara is offering you, the listener, the opportunity to become a member of her group coaching program at a special founding member’s price of $199 per month, with no commitments.
Recommended book: Positioning: The Battle for Your Mind by Al Ries and Jack Trout
Connect with Eric:
On LinkedIn
On Facebook
On Instagram
On Website
If you’d rather watch the video of this interview, subscribe on YouTube