

Weddings that rock with Anthony and Sarah of The Altar Electric
In this episode, Fiona chats with Anthony and Sarah, two dynamic personalities behind The Altar Electric. They talk about the ever-evolving world of marketing strategy and the challenges businesses face in adapting to changing trends. Tune in!
You'll Learn How To:
- The power of serendipity in business
- Importance of adopting marketing strategies over time
- The impact of platforms
- The concept of omnichannel marketing
- Learning from past marketing failures and successes
- Leveraging opportunities like partnerships
- The long-term nature of marketing impact
- Leveraging personal connections
- Utilizing radio and TV exposure for brand visibility
- Tips for utilizing TikTok effectively
- The importance of authenticity
- Leveraging tools like CRM platforms
- Embracing imperfection
- The importance of social media presence
- Building a successful partnership
- Creating a stress-free wedding experience
- Overcoming challenges and adapting to unexpected situations
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