DTC POD: How The Best Brands Are Built

#198 - DJ Willingham, DNA SHOW: Getting 30M views on Youtube, Flipping Kicks, & Building Revenue Streams

May 31, 2022

59:50

Growing up, Darrin Willingham dreamed of playing in the NFL. But then he discovered his love for creating content. Darrin discusses how he found himself in the world of YouTube, making videos, monetizing his passion for sneakers, and coming full circle by working with pro-athletes off the field. Darrin also gives some tips on building a strong social media foundation and personal brand.

3:59 - 8:14 Discovering ways to make money

8:30 - 10:18 Getting banned from YouTube

10:39 - 11:57 Building a solid YouTube foundation for brand partnerships

14:03 - 22:57 Monetizing your passion

24:27 - 26:01 Importance of branding yourself

29:57 - 32:46 Creating your own luck & seeking opportunities

34:07 -39:44 Diversifying your income stream

42:11 - 45:28 Creating authentic content

52:18 - 54:00 Goals for the future

This episode is brought to you by OpenStore:

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