Finding Founders #55 Family Photo | Motherhood, Marketing, and Becoming the Most Profitable Photographer in America - The Joy of Marketing: Sarah Petty
Today, we sit down with Sarah Petty, founder of Sarah Petty Photography, a successful photography business specializing in portraiture and Joy of Marketing, which teaches photographers how to increase their profitability. She has also co-authored Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You’re Worth and hosts the Worth Every Penny Podcast.
Sarah grew up in Illinois with a love for sports and eventually played division-one volleyball at the University of Memphis, where she majored in marketing. It was during a tumultuous time in Sarah’s pregnancy that she realized the importance of freedom and flexibility to pursue motherhood alongside her professional goals. This realization drew her towards her entrepreneurial lifestyle today.
Relevant Links
Joy of Marketing Facebook Page
University of Memphis Women’s Volleyball
For Further Study
Inside Coca-Cola’s Marketing Strategy - Forbes, Paul Talbott (4/26/2019)
Why Coca-Cola’s ‘New Coke’ Flopped - History.com, Christopher Klein (3/13/2020)
September 11 Attacks - History.com (9/11/2020)
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