Leanne on Demand Daily with Leanne Hughes đ´266. Why Hand-Drawn Beats High-Gloss feat. Jason Knight
Today, Iâm handing the mic back to Jason Knight. You might remember him from last monthâs episode where we jammed on branding and how to think of your positioning like a newspaper headline.
This time, Jasonâs diving into one of my absolute favourite topics: frameworks. Whether itâs a Venn diagram, a 2x2, or a hand-drawn sketch, frameworks have this magical way of taking complex ideas and making them unforgettable.
In this conversation, Jason shares his Pain-to-Results modelâa signature system he uses to codify IP, guide attention, and make ideas âdangerously distinctive.â He also talks about why hand-drawn, messy visuals often outperform polished graphics when it comes to creating sticky learning and buy-in.
If youâve ever wondered how to turn your thinking into something visual, simple, and powerful enough to sell your ideas for youâthis episode is for you.
⨠What youâll learn in this episode:
- Why visual frameworks cut through more noise than polished marketing.
- The Pain-to-Results model and how it helps you guide prospects from problem to solution.
- How to codify your expertise into a repeatable, signature system.
- Why drawing your ideas live creates more buy-in than a slick slide deck.
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Show notes for every episode at https://podcast.leannehughes.com
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