At some point, it was very fashionable to claim that startup ideas don’t matter. However, this is almost certainly bad advice. Very few legendary companies go through significant pivots. So, how do you come up with your own billion-dollar idea? Can you force yourself to do so, or should you wait to come across a sufficiently big pain point? Which factors separate great ideas from mediocre ones? How many of those can you actually research, and what can you only figure out by putting an MVP out in the market?

Joining us to share her learnings is Vilma Mattila, Co-founder and CEO of 5ire.