The Hustle Daily Show
The downfall of big alcohol: taxes, Gen Z and public health
Jan 14, 2025
The alcohol industry faces a downturn with declining sales and proposed higher taxes. Gen Z shows a preference for moderation and non-alcoholic choices, reshaping consumption trends. Stricter regulations and health initiatives are challenging traditional marketing strategies. Meanwhile, Ryanair’s two-drink limit proposal stirs debate, reflecting broader industry concerns. Additionally, the discussion touches on tech setbacks affecting various industries, illustrating the interconnectedness of modern commerce.
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Quick takeaways
- The alcohol industry is grappling with declining sales due to higher taxes and increasing public health regulations, particularly among younger consumers.
- Gen Z's shift towards non-alcoholic alternatives signifies a cultural transformation, prioritizing wellness and raising awareness of alcohol's health risks.
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