The curtain should have just come down on this year’s Wimbledon Championships, but instead SW19 was left empty with the event falling foul of the coronavirus pandemic.
This week, SportsPro editor at large Eoin Connolly welcomes the All England Lawn Tennis Club’s (AELTC) commercial and media director, Mick Desmond, and Alexandra Willis, head of communications, content and digital, to find out about the work done in response to the tournament’s cancellation.
With plans already underway for 2021, the three discuss what this year has meant for the AELTC and the wider game, as well as ways to find opportunity in such testing times.
Music: Surf Inspector by Kevin MacLeod
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