Rethink Real Estate Why 70% of Real Estate Buyers Change Their Minds and How to Capitalize On It As An Agent | Rethink Real Estate S4E22
Ben Brady explores the dynamic world of buyer search behaviors, focusing on insights gleaned from Zillow and a leading UK real estate portal. Delve into the psychology of real estate consumers and how their initial preferences often shift towards properties at higher price points than initially anticipated.Ben discusses the surprising statistics that reveal 70% of buyers end up purchasing homes that differ from what they first described to their agents. He highlights how these insights can revolutionize marketing strategies and broaden the scope of potential buyers through effective perceptual marketing techniques.The episode also covers how auction-based marketing can attract a wider audience by appealing to both logical and emotional buyer responses. Join Ben as he unpacks the complexities of buyer decisions influenced by various marketing platforms and the potential of auctions to enhance property visibility and desirability.Timestamps & Key Topics:[00:00:00] - Introduction to Buyer Search Behaviors and Market Insights[00:01:12] - The Influence of Perceptual Marketing in Real Estate[00:02:10] - Expanding Buyer Pool Through Auctions[00:03:02] - Psychological Shifts from Logical to Emotional Buying[00:04:00] - How Buyers' Preferences Change During the Search Process[00:05:01] - Analyzing Data from Zillow and UK Real Estate Trends[00:06:06] - Geographic Variations in Buyer Search Strategies[00:07:26] - The Role of Auctions in Targeting a Broader Buyer Spectrumđ Related Resources Below:đ For more information on Harcourts Auctions, our non-distressed auction platform, feel free to visit https://www.harcourtsauctions.comđ Connect with Ben Brady and Harcourts Auctions: â https://www.facebook.com/Benbradyharcourtsâ â https://www.linkedin.com/in/ben-brady-0b223517â â https://www.instagram.com/harcourtsauctionsâ â https://www.facebook.com/HarcourtsAuctionsSubscribe for more insights, and don't forget to like, follow, or subscribe on your preferred platform. Leave your thoughts or questions in the comments below to engage with us!