"It's math. You know what I mean? Like there's no magic around it." Today, Alex (@AlexHormozi) discusses how gym owners can break through EFT plateaus by understanding the EFT equation, cutting attrition rates, and increasing sign-ups. He emphasizes the importance of using math-based tactics to grow your gym and offers realistic numbers and examples to help gym owners succeed.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:03) - Two factors: referrals and signups determine growth potential.

(2:59) - Using the equation to predict gym capacity and future growth.

(3:58) - 1st growth strategy: signing up more people through a launch program.

(5:30) - 2nd growth strategy: reducing attrition through improved customer service.

(7:08) - 3rd growth strategy: combining signups and reduced attrition for maximum growth.

(11:09) - Combining referrals, signups, and attrition for optimal gym growth.

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