The Grinnell Move: How GrowthLab Became an Accounting Firm

Recorded on: May 5, 2015

Behind-the-scenes reflection, Dan, CEO of GrowthLab, shares the raw and candid story of a pivotal acquisition that reshaped the company’s trajectory: the purchase of Grinnell Bookkeeping.

Recorded just after the deal was finalized nearly a decade ago, Dan walks through his mindset in real time. The risks, the rationale, and the relationships that made it possible.

He opens up about the strategic potential he saw (and initially underestimated), the evolving role of key partners and the financial and operational realities of scaling a service-based business.