Conversations with Cam 306: Balancing Brand Identity and Rapid Growth with Chelsea Parke
In this episode, I sit down with Chelsea Parke, founder of the rapidly growing fashion brand PARKE, to discuss her journey from college athlete to fashion entrepreneur. We dive into the origins of PARKE, its explosive growth, and how Chelsea navigates being the face of a brand while maintaining authenticity. Chelsea shares insights on building a community-focused business, the challenges of rapid success, and how she prioritizes her mental health amidst it all.
Key Takeaway / Points:
- The origin story of Parke and its evolution from recycled vintage denim to a full fashion line
- How Chelsea uses social media to connect with customers and showcase behind-the-scenes of the brand
- The importance of community feedback in product development
- Navigating the pressures of being the face of a rapidly growing brand
- How Chelsea balances different roles within the company
- The impact of limited drops and restocks on customer retention
- Chelsea's approach to mental health and self-care as a founder
- Insights on the future of fashion and Parke's place in it
- Chelsea's favorite fashion trends and her signature style
- The role of pop-ups in building customer relationships
- How Parek has grown without traditional advertising
This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
Sponsors:
LMNT: Go to DrinkLMNT.com/cameron
Bobbie: Bobbie is offering an additional 10% off on your purchase with the code:CAMERON. Visit www.hibobbie.com to find the Bobbie formula that fits your journey.
Cotton: Learn more at TheFabricOfOurLives.com
Stasis: Go to https://takestasis.com/CAMERON
Trainwell: Take the quiz to find your perfect trainer and get 14 days of free training https://go.trainwell.net/ConversationswithCam
Follow Chelsea on Instagram: @chelseaparke
Follow Chelsea on TikTok: @chelseaparkee
Follow PARKE on Instagram: @parkeofficial
Shop PARKE brand: www.parkeofficial.com
Follow me:
Instagram: @cameronoaksrogers and @conversationswithcam
Substack: Fill Your Cup
Website: cameronoaksrogers.com
TikTok: @cameronoaksrogers and @conversations_with_cam
Youtube: Cameron Rogers
Produced by Dear Media.
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