Summary:

The conversation discusses the importance of creating good content and how it can lead to podcast growth. It emphasizes the need for a clear and unique premise to attract and retain listeners. The conversation also touches on the importance of retention and provides tips on improving completion rates. Finally, it explores different ways to distribute and increase discoverability of a podcast. In this conversation, Kevin and Josh discuss strategies for growing a podcast audience through distribution and retention. They emphasize the importance of participating on social media rather than simply promoting episodes. Kevin shares a simple activity that podcasters can do to engage with their audience on social media. They also discuss the concept of reminding people about your show and the importance of engaging with the audience in other ways. Finally, Kevin introduces his upcoming event, Grow the Show Live, which focuses on helping podcasters make, grow, and monetize their shows.

Takeaways:

• Creating good content is crucial for podcast growth.
• Having a clear and unique premise helps attract and retain listeners.
• Retention is often a bigger challenge than growth for podcasters.
• Podcast distribution and discoverability can be improved through podcast guesting, organic social media, and YouTube. Focus on distribution and retention to grow your podcast audience.
• Instead of promoting your podcast on social media, participate in conversations and provide valuable content.
• Engage with your audience on social media by sharing insights from your podcast episodes.
• Remind people about your show and engage with them in other ways to increase their stickiness.
• Understand that your podcast audience may be larger than your download numbers indicate.
• Balance promotion with providing value to your audience.
• Consider hosting events and engaging with your audience in person to strengthen the connection.
• Attend the Grow the Show Live event to learn more about podcast growth and monetization.

LINK FOR GROW THE SHOW:

www.growtheshowlive.com/pantheon

Chapters:

00:00The Importance of Creating Good Content
01:07The First Level: Clear, Unique Premise
09:24The Third Level: Distribution and Discoverability
15:17The Power of Distribution and Retention
19:30Simple Activity to Participate on Social Media
21:03Engaging with the Audience
22:41The Importance of Reminding People about Your Show
25:00Understanding Your Podcast Audience
26:30The Yin and Yang of Promotion
28:12Engaging with the Audience in Other Ways
29:45Grow the Show Live Event
31:03Conclusion and Event Registration

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