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The equal opportunity rule requires broadcasters to provide comparable time and programming to all legally qualified candidates when they air content featuring one candidate. This obligation stems from the special privilege broadcasters have in using public airwaves, which are considered a scarce resource. As highlighted in the discussion, the law mandates that if a broadcaster provides airtime to a candidate, they must offer similar opportunities to other candidates, regardless of their political standing. The recent focus has been on how this rule applies to programs like SNL, especially concerning its potential impact on the fairness of the electoral process as election day approaches.