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WeAreNetflix
S2: Animation at Netflix, Part 2
Dec 2, 2019
James Baxter, head of character animation at Netflix Animation, and Phil Rynda, creative director at Netflix Animation studio, discuss the emotional power of animation and creating a positive studio culture. They also talk about the challenges of being an artist, their favorite short animation films, the flexibility of Netflix, hiring opportunities in the animation industry, and the current state of the industry.
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Quick takeaways
- Animation is a unique and captivating medium that creates a world solely for the story being told, drawing viewers in with its immersive experience.
- Animation resonates with a universal human experience, connecting to our childhood creativity and inspiring families through cultural and generational experiences.
Deep dives
The Power of Animation as a Storytelling Medium
Animation is a powerful medium for storytelling because it allows the viewer to feel the human touch behind each frame. Unlike live-action, animation offers a blank canvas where every decision, from character designs to colors, is intentional and thought out. The complete creation of a world in animation is unique and captivating, drawing viewers in with its ability to transport them to a world that exists solely for the story being told. With animation, emotions are easily conveyed, making it a direct line to the audience's imagination and a medium that can provide a truly immersive experience.
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