Joining Ros Taylor is Zoe Crowther, a keen observer of political social media dynamics at PoliticsHome. They discuss whether Musk's antics will push politicians off Twitter and onto emerging platforms like BlueSky. What does this mean for political engagement in 2025? They explore how MPs use different social media for specific audiences, including TikTok's role in reaching the youth. The conversation also emphasizes the need for innovative outreach as traditional methods decline, stressing relatability in an age of misinformation.
The shift of political reporters from Twitter to platforms like BlueSky reflects a growing discomfort with the site's ideological extremism.
Despite declining political visibility, Facebook remains crucial for local campaigning, helping politicians connect with older constituents directly.
Deep dives
Shift from X to Blue Sky
Political reporters are increasingly moving away from X, formerly known as Twitter, toward newer platforms like Blue Sky. This shift is influenced by a perception that X is becoming more ideologically extreme and less welcoming for centrist and left-leaning users. As a result, institutions and more moderate political figures may begin to explore establishing a presence on platforms like Blue Sky or Threads, although many remain hesitant due to risks associated with abandoning X, especially with right-leaning users still active there. The current atmosphere suggests that until more conservative figures migrate to these alternative platforms, X will likely remain the primary site for right-wing discourse.
The Role of Facebook for Local Engagement
Despite the decline in political content prioritization on Facebook, it continues to serve as a valuable tool for politicians seeking to engage constituents directly. Local campaigns often use Facebook to reach older demographics who may not be as active on newer platforms, making it a vital resource for MPs with slim majorities. However, the overall decline in political content visibility raises concerns about the effectiveness of this platform for reaching new audiences. Still, for some politicians, Facebook remains the go-to site for grassroots outreach and engaging with local community issues.
Navigating TikTok's Political Landscape
TikTok presents a unique challenge for politicians aiming to reach younger voters, as success on the platform largely depends on the viral appeal of content. Figures like Nigel Farage have capitalized on this by presenting charismatic content that resonates with youth, yet it raises questions about whether this kind of engagement can translate into actual votes. Concerns about the platform's ties to China have led to reduced participation from mainstream politicians, which could hinder their outreach efforts in an increasingly digital landscape. There is a growing recognition that to connect with future voters, parties need to expand their strategies beyond traditional political platforms to engage audiences where they are most active.
Will Musk’s latest meltdown see politicians and institutions finally abandon Twitter? And if so, where will they go? Or will the right-wing stay, as the left and centrists shift to BlueSky? Zoë Crowther, reporter at PoliticsHome, joins Ros Taylor to discuss how MPs will engage with social media in 2025.
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Written and presented by Ros Taylor. Audio production: Simon Williams. Managing Editor: Jacob Jarvis. Group Editor: Andrew Harrison. Music by Kenny Dickinson. THE BUNKER is a Podmasters Production.