The Bunker
Will Musk finally drive MPs off Twitter?
Jan 7, 2025
Joining Ros Taylor is Zoe Crowther, a keen observer of political social media dynamics at PoliticsHome. They discuss whether Musk's antics will push politicians off Twitter and onto emerging platforms like BlueSky. What does this mean for political engagement in 2025? They explore how MPs use different social media for specific audiences, including TikTok's role in reaching the youth. The conversation also emphasizes the need for innovative outreach as traditional methods decline, stressing relatability in an age of misinformation.
32:11
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Quick takeaways
- The shift of political reporters from Twitter to platforms like BlueSky reflects a growing discomfort with the site's ideological extremism.
- Despite declining political visibility, Facebook remains crucial for local campaigning, helping politicians connect with older constituents directly.
Deep dives
Shift from X to Blue Sky
Political reporters are increasingly moving away from X, formerly known as Twitter, toward newer platforms like Blue Sky. This shift is influenced by a perception that X is becoming more ideologically extreme and less welcoming for centrist and left-leaning users. As a result, institutions and more moderate political figures may begin to explore establishing a presence on platforms like Blue Sky or Threads, although many remain hesitant due to risks associated with abandoning X, especially with right-leaning users still active there. The current atmosphere suggests that until more conservative figures migrate to these alternative platforms, X will likely remain the primary site for right-wing discourse.
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