Wisdom From The Top with Guy Raz Why Some Never Break Through: Greg McKeown ('Effortless' and 'Essentialism')
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Jun 5, 2024 
Greg McKeown, author of Essentialism and Effortless, discusses prioritizing what's truly important in life, making deliberate choices, and embracing trade-offs for success. He shares insights on efficiency, negotiation, and redefining success, offering a framework for making impactful decisions in both personal and professional realms.
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The Fool's Bargain
- Greg McKeown left his wife and newborn daughter to attend a client meeting after receiving an email request.
- His colleague claimed the client would respect this decision, but their expressions suggested otherwise.
Defining Essentialism
- Essentialism involves recognizing what truly matters and prioritizing those things.
- It's about making conscious trade-offs and saying no to non-essential commitments.
Daily Essentialism
- An entrepreneur prioritized visiting her ill mother after consistently asking herself, "What's the most important thing today?".
- This daily practice allowed her to be present during her mother's final moments.