West Music Marketing Exec on Reaching Niche D-to-C and B-to-B Customers

In episode 413 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Cathy Miller, executive vice president of sales and marketing at West Music Company, a family-owned, Iowa-based music instrument and education retailer. Listen in as Miller discusses the business and her role (0:40), as well as how the company tells the story of its over…