217 - Why Every Leader Should Write a Book - Insights from Everett O’Keefe

Everett O’Keefe shares the origin story of Ignite Press, from a chance reconnection to a publishing powerhouse. His leadership was tested early when co-founder John tragically passed away, forcing Everett to carry the vision forward alone. Instead of folding, he doubled down. That decision sparked the launch of nearly 200 bestselling books and reshaped how thought leaders share their message.

In this episode, Everett unpacks the power of books as a leadership tool—helping entrepreneurs build credibility, refine their message, and amplify their impact. He also offers a practical roadmap through the complex publishing landscape, covering ghostwriting, hybrid models, and the importance of editorial integrity.

His message is clear: authorship is leadership. A book is more than a marketing tool—it’s a durable asset that outlives trends, outlasts platforms, and outperforms expectations. For Everett, real leadership means using your voice to unlock someone else’s potential.

Want to learn more about Everett O’Keefe's work? Check out their website at https://IgnitePress.us.

Connect with Everett O’Keefe on LinkedIn at https://www.linkedin.com/in/everettokeefe/.

Get a complimentary copy of The Power of the Published: https://mypodcastperk.com/.

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Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.