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Fintech Takes

S5 Ep12: 2023’s Most Compelling Fintech Stories

Dec 20, 2023
TechCrunch senior reporter Mary Ann Azevedo joins the podcast to recap the most compelling fintech stories of 2023, including the shocking impact of Silicon Valley Bank's failure, the fraudulent JPMorgan Chase acquisition, and the difficulties major companies like Stripe faced in managing valuations. Mary Ann and Alex also share valuable insights on how to make a successful pitch and the importance of exclusive news in fintech.
57:58

Podcast summary created with Snipd AI

Quick takeaways

  • Clear and concise language is crucial in pitching to journalists, avoiding jargon and excessive fluff.
  • Selecting relevant stories that align with a journalist's interests and previous coverage increases chances of success.

Deep dives

Pitching Pet Peeves

One common pet peeve when receiving pitches is that the wording and language used should be direct and concise. Pitches that contain jargon or excessive fluff can make it difficult to understand the main point being communicated. Another frustration is when the pitch does not clearly state important details, such as the amount of funding raised or the company's core offering. Being upfront with these details helps the recipient quickly determine the relevance of the pitch. Additionally, it is important for PR professionals to do their research and ensure that the pitch aligns with the journalist's areas of interest and expertise. Familiarity with the journalist's previous work and coverage can help tailor the pitch and increase the chances of a positive response.

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