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Fiat & Kia use ChatGPT to Sell Cars

Mar 4, 2023
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INSIGHT

Revolutionizing Car Sales

  • Car sales are being revolutionized by AI and VR technologies, offering at-home shopping experiences.
  • Fiat and Kia are leading the way with metaverse dealerships, integrating virtual showrooms and AI-powered customer service.
ANECDOTE

Fiat's Metaverse Store

  • Fiat's metaverse store, unveiled at CES, uses Microsoft Teams for virtual interaction with a 'Fiat Genius'.
  • This AI-powered customer service bot answers questions and facilitates the car buying process.
INSIGHT

Fiat's Customer Service Approach

  • Fiat's metaverse store offers a combined approach to customer service.
  • Prerecorded videos answer common questions, human representatives handle complex inquiries, and Chat GPT assists both.
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