
Nerdologia Inteligência Artificial com Caio Gomes | Nerdologia #01
Oct 9, 2025
Caio Gomes, Chief AI Officer at Magazine Luiza and a physics academic, dives deep into the evolution and impact of artificial intelligence. He discusses the distinction between discriminative and generative AI, illustrating their practical applications in business. Caio explores AI's role in creative work, the risks around code-generating AI, and why models sometimes hallucinate responses. He also tackles the concerns of AI consciousness and the global race for resources while providing tips for scientific skepticism in the face of AI-generated misinformation.
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AI Is Older Than The Hype
- AI is a 75-year-old field with many subareas; generative AI is a recent, specific branch inside it.
- Generative models existed earlier, but recent advances made them produce near-human outputs.
From Physics To Finance To Tech
- Caio left academia and entered finance where he used early machine-learning techniques to build investment models.
- He later moved to internet companies around 2012 and rode the data science boom into industry roles.
AI Powers Many Business Functions
- AI permeates almost every product area: catalog, content, supply chain, pricing, fraud, search and recommendation.
- Large companies apply both discriminative and generative models across dozens of teams daily.




