This week, Erica and Cassie chat with SEO and Content Strategist Lauren Gaggioli. In this episode, Lauren shares how to conduct effective keyword research to determine queries that your brand can rank for and provides her best tips to help you create clear website content that actually converts. If you've been looking to crack the code on discoverability for your brand, this episode is for you - and be ready to take notes!

Here's a peek at what we cover in this episode:

[00:03:56] - Lauren gives us a look at her background in theater and teaching, from tutoring full time to launching asynchronous courses online that sparked her interest in and mastery of SEO (search engine optimization). She also shares a tidbit of her insight around who should build out courses online and what those courses should include.

[00:12:00] - Lauren explains how to build a solid website foundation to boost organic search traffic and increase discoverability, and recommends tools and plugins that will identify and fix issues on the backend of your site. She also guides us through the steps to provide a clear path to purchase for products on your website.

[00:24:31] - Lauren walks us through conducting effective keyword research using Ahrefs and explains how to implement that research on your website. She also reveals why interlinking on your site with anchor text is extremely important.

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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Other episodes you'll enjoy if you enjoyed Lauren's episode:

Need to Optimize Your Website? Listen for SEO and UX Tips | Macey Miller of Be Bold Design Studio

"Edutainment" 101: Content That Converts | Travis Tyler of PandaDoc

Paid Search + Paid Social 101: Test and Learn | Andrew Harder of Cisco

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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!

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