EP111: How Great Detective Work Results in Copy Worth Millions of Revenue

In this episode, we talk about all things positioning, copywriting, and conversion rate optimization with expert Joel Klettke.

We talk to Joel about the most common mistakes when creating website copy that is costing them millions of dollars in lost revenue. We get into the differences between positioning, copywriting, and CRO, before getting in a real example where Joel walks us through the processes he uses to optimize a brand's website resulting in $165k in additional revenue from changes that took less than 30 minutes to implement.