069: Follow the Cash Flow Marketing Funnel

Are you a real estate investor who doesn’t have enough time to focus on money making activities to close more deals? Then, it’s time to automate your marketing to scale and grow your business.

When it comes to marketing automation processes and getting people leads, nobody does it better than today’s guest, Gary Boomershine. He created REIvault, which provides real estate investors with managed systems, resources, and processes. Gary shares valuable secrets and lessons learned to become successful.  

Topics on Today’s Episode:

• Avoid mindset and philosophy that all leads suck; seller appointments can be generated from crappy, junk leads
• Don’t get stuck in quicksand by spending too much time seeking the best, cheapest, popular options
• Don’t reinvent the wheel; find what works and replicate it
• Get a good coach and join mastermind groups to learn and grow
• REIvault offers a shared team that gets the seller on the phone, qualifies them, and schedules the appointment
• Reasons why direct mail does and doesn’t work for finding apartments
• Inside Sales Agent (ISA): Trained person who does nothing, but kiss frogs all day
• Cold Calling: Best leads don’t come from picking up the phone, but from those you call who are not interested; money is in the follow up
• Two Functions of Money: Make offers to sellers ready, willing, and able to sell; and constantly raise money for deals to come to you
• Follow cash flow marketing funnel and best practices; doing it all vs. done for you

Links and Resources Mentioned:

• REIvault
• Accenture
• Arthur Andersen
• Collective Genius - Real Estate Mastermind
• Podio
• Joe McCall
• PATLive
• InvestorFuse
• Sean Terry
• Doing it all on your own vs. done-for-you
• ListSource
• CallRail
• Call Porter
• Slybroadcast
• IDI
• TLO
• Brad Chandler from Express Homebuyers
• Cris Chico
• Dan Kennedy
• Better Business Bureau
• Traction: Get a Grip on Your Business
• Randy Taussig (EOS Coach)
• Clint Bartlett
• Corey Peterson’s YouTube Channel
• Kahuna Wealth Builders on Facebook

Quotes by Gary Boomershine:

“The money is in interacting with sellers.”

“If you have a philosophy that all leads suck...from a lead perspective, it’s like any other business. It’s like having a big pot of what looks like rocks.”

“Like-minded people with the highest ROI, it’s the lowest risk because you’re going to be with people that are going to share the real things.”

“Cold calling and direct mail together is lethal.”

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