Emanuel Rose: Human Conversation vs AI: Who wins?

About Emanuel Rose: Emanuel Rose is a Founder and CEO of Strategic eMarketing, a digital marketing agency located in Ashland, OR, where he serves clients with one to 25 million dollars in sales. Emanuel manages prospecting, sales, client service, and a team of six creatives and support staff. He is also responsible for developing strategies and tracking the progress of marketing campaigns. With over 14 years of experience in the agency, he has established himself as a reputable expert in lead generation, branding, advertising, and digital agency operations. Before launching Strategic eMarketing, Emanuel served as a Sales and Marketing Manager for a consumer electronics company. He successfully generated sales with Fortune 1000 companies and oversaw the successful release of LED lighting and wifi radio lines. Emanuel Rose is an accomplished author and marketing expert. He is the author of several books including the Authenticity series. Check out the latest episode of our Conversational Selling podcast to learn more about Emanuel.

In this episode, Nancy and Emanuel discuss the following:

• Emanuel’s understanding of why Gen Z is different and should be treated differently.
• Developing an individual marketing plan for Gen Z.
• The marketing mistakes to avoid with Gen Z.
• What motivated Emanuel to write “Authentic Marketing in the Age of AI”?
• The next big thing that will happen after the AI era.
• Will AI replace sales representatives?
• Emanuel's preference and recommendations for AI tools.

Key Takeaways: 

• Gen Z is truly the first digital natives.
• Gen Z has seen every trick, pop-up, and hack marketing technique since they could understand those things.
• We can sell on emotion in a deeper way than corporations do.
• Video and building a content calendar are more holistic than just product and product announcements.
• We still need human connection, and we need to be able to think together, that's where the AIs are not able to do that yet.

"I've seen a lot of bad marketing over my entire career. But Gen Z won't stand it. The first thing is you've got two and a half seconds, less than a goldfish, which has almost a six-second attention span. So, you've got to bring either something very humorous or identifiable to the target persona you're going after. It has to feel that it's real and transparent and that it's something to engage with emotionally as well as intellectually. We have to treat them more so than other cohorts, treat them as individuals, and speak directly to their concerns." – EMANUEL.

"I'm amazed right now at the synthetic humans being produced by voice and video. And so, I think there will be in the next two years, the number of synthetic influencers will overtake the actual human influencers. So, I think that's when it is. You know, there are tools. If you're familiar with air.ai, it's an AI-generated outbound phone call system that has AI-created voice, and they're able to respond in such a clean and smooth way that it's, for the first time, I'm a little scared. " – EMANUEL.

“I want everybody to take two minutes every Monday at 8 a.m. to investigate their cell phone and record a video about something important in your life or your company's life. Send that video to your marketing department and get it turned into a month's worth of content.” – EMANUEL.
 

Connect with Emanuel Rose:

• LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/
• Strategic E-Marketing:https://strategicemarketing.com/

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