The CPG Guys 2025 Review and 2026 Predictions with NielsenIQ's Sherry Frey, Anna Mayo, Chris Costagli & Andrea Binder
Dec 6, 2025
Join industry experts Anna Mayo, VP of Beauty at NielsenIQ, and Andrea Binder, VP of Pet Insights, as they explore captivating trends and predictions. Anna discusses the shift to digital-first beauty, the rise of indie brands, and the fusion of AI with beauty wellness. Andrea highlights the growing online pet market, fresh food adoption, and innovative subscription models. Together, they reveal how consumer behavior is set to evolve, emphasizing price sensitivity and ingredient transparency in both beauty and pet care sectors.
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Wellness Became Ubiquitous In 2025
- Wellness broadened across personal, planetary and social dimensions and remained a top priority despite economic concern.
- Digestive health, protein, fiber and wellness in pets surged and blurred category lines into food and beauty.
Track Trends At The Ingredient Level
- Monitor trends at granular levels: ingredient, item and consumer to see breakout versus fad behavior.
- Use those signals to decide rapid innovation or shelf restraint.
Health Tech Turns Shoppers Into Care Managers
- Consumers will DIY more of their healthcare as costs rise and health tech adoption grows.
- Predictive wearables and broader health tech will shift care from reactive to preventative.