The SupplyChainBrain Podcast How Procurement Is Making Category Management ‘Intelligent’
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Nov 7, 2025 Rocky Mullick, Vice President of Digital Transformation at GEP, dives into the revolutionary realm of Intelligent Category Management (ICM). He discusses how AI, particularly agentic models, are transforming traditional procurement practices into dynamic, data-driven strategies. Rocky emphasizes the role of AI in enhancing decision-making, supplier risk management, and cross-functional collaboration. He also shares insights on the growing adoption of ICM and offers practical tips for organizations looking to implement these innovative solutions.
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ICM Makes Category Management Continuous
- Intelligent Category Management (ICM) shifts category work from episodic tasks to continuous, predictive P&L ownership.
- ICM combines market intelligence, automation and AI to enable dynamic, data-driven category strategies.
AI Unlocks Previously Inaccessible Data
- The data needed for smarter decisions already exists but was previously siloed and hard to use.
- AI now matches structured and unstructured sources and produces actionable recommendations fast.
Agentic AI Acts Like A 24/7 Team Member
- Agentic AI uses LLM-driven agents to monitor spend, contracts, supplier and market signals continuously.
- These agents deliver insights, recommendations and conversational strategy-building to support category managers.