Inspiring and raw conversation with Michelle Hu, founder of founder of Etoile Collective, online beauty accessories store with operations in Melbourne and recently New York.

Hear Michelle share her sunrise with immigrant parents moving to Australia from China, and instilling the importance of working and studying hard. You will hear Michelle talk about how seeing her parents not have much inspire her to make the most of her opportunities and recently she was able to buy her parents a house, which is very inspiring.

This show just last week ranked #16 (!!!!) in Australia in the careers category. I am still lost for words but a massive thank you to you for listening to the episodes, supporting the show and please continue to share your feedback by messaging us on Instagram or contact me directly on LinkedIn.

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TIMESTAMPS

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03:05 - Quick facts

03:48 - Sunrise

05:14 - Learning photoshop and marketing from games

06:40 - significance of parents bravery

08:06 - Secret that helped Michelle start her business, Etoile

09:14 - heroes growing up

10:05 - Parents work

10:35 - Buying house for parents

11:15 - success at 16

12:30 - reflections working in finance over law

14:00 - career pathways outside the traditional industries

16:12 - how to receive a yes to a cold message

20:35 - painful learning about mental wellbeing

21:40 - How to build a side hustle whilst working full time

23:50 - Turning idea into reality to start Etoile with no direct experience

26:15 - Learning revenue and inventory management

28:50 - Bootstrapping the business

32:30 - Moving to New York

34:45 - Differences between New York and Melbourne

36:01 - Daily Mail article

38:15 - social media vs physical marketing

40:50 - Discoverability on TikTok

41:50 - Podcast marketing tips

43:44 - final sprint

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