#13: B2B Enterprise Innovation Strategy - with Daniel Elizalde, Author of The B2B Innovator's Map

It can be hard to create a strategy for innovation. But if we are talking about B2B enterprise innovation, especially when hardware products are involved (like climate and energy tech), it truly is challenging.

Furthermore, if you are looking for advice, few have actually “been there and done that”. Daniel Elizalde is one of those. Furthermore, he has codified his approach in the B2B Innovator’s Map, a 6-step framework, whose initial steps are all about strategy definition.

While there are a lot of B2B examples, I would argue there are lessons here for product managers in any product.

In this episode, we talked about:

• How to do Strategic Alignment with stakeholders in early phases
• How to do Market discovery properly (and quickly!)
• For new products, how to interact with your potential initial customers (or Champions, as Daniel calls them), to understand their needs.
• The differences in process between B2C and B2B, and new products versus adding on top of existing products.

And much more!

You can find Daniel on danielelizalde.com, as well as his Blog, Podcast, and much more.

You can find the B2B Innovator’s Map on Amazon, or download a free chapter on Daniel’s website.

Remember that you can find more info and material on productdirection.co/podcast.

If you are eager to know more about product strategy, check out Product Direction: How to build successful products at scale with Strategy, Roadmaps, and OKRs

You can also contact or follow your host, Nacho Bassino, at productdirection.co (training, coaching, and more)