Building the Brand with Lululemon Founder

Join host Brett Gilliland in an exclusive interview with Chip Wilson, the visionary founder of Lululemon. Discover the secrets behind Lululemon’s rise to luxury brand status and Chip’s entrepreneurial journey. Learn how he identified a new market in the ’90s, created quality products at competitive prices, and embraced personal development for success.

**Key Highlights:**
– ?‍♂️ Unveiling the Yoga Apparel Revolution
– ? Investing in Overlooked Talent: Empowering Women in Business
– ? Chip Wilson’s Focus 90 Strategy: Goal Setting for Success
– ? Taking Risks and Doing Meaningful Work: Advice to the Younger Self

Tune in to gain insights into Chip’s “grind” of building a business, his timeless advice, and the impactful Focus 90 strategy. Don’t miss this episode filled with inspiration and practical wisdom from the man who changed the game in athletic apparel!

#Lululemon #Entrepreneurship #SuccessStories #Focus90Strategy #BusinessInnovation

Watch HERE on Youtube!

 

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I’m your host, Brett Gilliland. And today,

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I’m so decided to be with an entrepreneur,

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an author. He is the founder of lululemon,

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and, his name is Chip Wilson Chip. How

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are you doing today? Fantastic, Brett. Fantastic. Awesome.

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Well, it’s great to have you. It’s, you’ve

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got a heck of a story, and I’m

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excited for our listeners to, hear that. Like,

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on every show, I always ask Chip is,

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it’s a big question, but what what helped

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make you the man you are today? Cause

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you are more than, obviously, the father a

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five boys, a husband, an entrepreneur,

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and an author.

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What helps you make all those things?

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So everyone wondered how much is genetics and

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how much is environment, and I think I

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had the perfect amount of both. You know,

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as

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athletic, you know, a father who is an

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athlete and a mom who is, home sour.

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And then I then I think we just

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never had much money. Kind of that lower

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kinda middle class debt. It was a you

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don’t make as much money as a phys

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ed teacher.

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And, but I think I had a lot

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of drive. And I think that that I

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sometimes wonder is that genetic, or is that,

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was I, you know, was that

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built into me. I don’t know. But I

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feel like I just wanted to succeed. I

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wanted to find out what was going on

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in the world. I wanted to add all

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these ideas, and I wondered if everyone else

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had the same idea.

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And so that, that drive obviously helped you

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very much in the, in the in the

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business, but we’ll we’ll talk about Lululemon in

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a little bit, but I know you you

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got into what cert you had the surf

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company. You had a skate company, a snowboarding

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company,

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all sorts of stuff. So tell us about

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those.

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Well, when I graduated at a university, it’s

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twenty five, so it’s on the eight year

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bachelor program.

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I never know that.

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I started to do triathlons and that was

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I mean, that was a long time ago.

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So nineteen probably eighty, I guess. And that

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then there was only about ten people in

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the world doing triathlons.

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I had,

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I quickly found out that there was no

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good clothing, especially for that kind of distance

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and a lot of rushing, a lot of

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issues. And because my mom was a sower

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and had some ideas. I started making triathlon

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clothing, but, of course, there wasn’t enough people

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to make it.

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I was originally from California San Diego and

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living in Canada.

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And,

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and so I

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with that, I started

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supplementing what I had and start bringing up

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surf gear from Gordon Smith and Stucy and

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O. B. Bellabaugh and quicksilver and that into

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Canada. Really the first person to bring that

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into Canada, kind of a a virgin territory

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for that market.

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And,

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And so I think that I just,

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that

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the travel and stuff didn’t go, but the

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surf stuff went really well. And then That

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kind of had its rise and fall because

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you start in almost every industry. You start

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off with three businesses.

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It goes to five hundred and then falls

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to three again.

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And so as that was going up and

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falling, then skateboarding was coming up and then

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falling and then snowboarding,

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you know, came up and then started falling

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too. So I I followed those general trends.

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And so you followed those trends, and then

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you saw another trend, around mindfulness and yoga,

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and and you started this, this little company

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called lululemon.

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So talk to us about that. I’m I’m

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wearing lululemon pants right now too. Hope that’s

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alright. I wear them all the time.

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Well, you never know what people are wearing

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behind the microphone. That’s right. Sitting down.

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That’s right.

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I think,

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like I said, I saw these, you

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know, athletic social trends, you know, rise and

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fall

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I had failed a couple times. I tried

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beach volleyball, and I tried mountain biking. But

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what I discovered is neither of those sports,

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which became big. No one wanted to look

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like that on the street.

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So,

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You know, I got I got I sold

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my Suresgate snowboard company,

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and I sat around for a Wilson, and

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I kinda looked around. And of course, I

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was injured from from falling a lot, snowboarding

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and skateboarding. So I started doing yoga

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first class that was in Vancouver type of

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thing, and I looked around and I went

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You know, this is gonna this is pretty

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cool. This is gonna be I could sense

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it went from six people to thirty people

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in one month

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And,

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and if I extrapolated back the seerskates snowboard

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business, I went, wow, this is gonna be

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just as big. And it’s much opportunity.

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So I had an expertise in technical apparel,

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especially first layer of stretch for women that

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would went under snowboard clothing.

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And I just started making it, a version

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of that for yoga.

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And,

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and then I could go into a million

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different ways going from there, but maybe you

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have another question you wanna lead with. Well,

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I just I think it’s, you know, it’s

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one thing to have an idea. It’s one

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thing to say, oh, you know, my mom

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you know, knew how to do this stuff.

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I know how to do that stuff. But,

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I mean, how do you go out and

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then just create this little lemon craze? And

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I know we could talk about that for

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hours, but it has become a brand that

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I think is, you know, in the athletic

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wear, obviously, but it’s also a a symbol,

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you know, the the kids want it.

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You know, moms want it, dads want it.

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Now, heck, my some of my boys, you

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know, wanna wear the t shirts and stuff.

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I mean, you’ve created this thing that’s that’s

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become a brand, a symbol. Right? And so

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how did that happen? Cause it doesn’t just

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happen overnight?

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Yeah. So you’re looking for the, moment, and

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then what to do with type of thing

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because of Yeah. Sense.

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When,

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so I was in the middle of this

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yoga Gilliland

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I was only like fifteen days into it.

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And I read an article in the newspaper

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where it said sixty percent of the graduates

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at a university for now, a woman

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And in nineteen ninety eight, that was a

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phenomenal number because when I went to university,

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it felt like twenty percent.

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Sure. Maybe because I couldn’t get any dates.

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It felt like twenty percent.

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Yeah. Right. So, it it really I mean,

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that was astounding to me. And it didn’t

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work in a lot of reading in Africa

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about the whole goal was to educate women

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because the

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the more educated women are than the fewer

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children they will have and the longer they’ll

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wait to have children.

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So I extrapolated

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out, and I went, oh my god, you

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know, for the first time ever we’re gonna

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end up with a brand new employee

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and a brand new consumer that’s consumer that’s

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never existed before.

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A highly educated university woman that now goes

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into the workforce and now suddenly

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isn’t leaving at the age of twenty four

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to have a Wilson

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And so they’re gonna wait till they’re thirty

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two. So that’s that’s what I extrapolated. So

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with that market then became the new Lululemon

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employee, and it him a customer that was,

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highly educated media savvy

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owned their own condo traveled with as was

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athletic, stylish,

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basically a lot of consumer spending involved.

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And so

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I went so That was there. And then

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also I could sense that in the nineties,

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there was a there was a lot of

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talk in the media about breast cancer for

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Gilliland

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I and I had sensed from being in

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the workforce and kinda and being the age

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I am that,

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prior to that, you know, woman who came

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into the workforce,

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were kinda emulating their fathers.

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And they were doing the three Martini lunches.

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They were smoking cigarettes

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because they thought that that’s what was successful.

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And I think, you know, when you combine

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that with the heavy dose of the pill

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at that time, I think it created, you

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know, the

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atmosphere for breast cancer at that time. So

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I think when when these,

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when these

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girls at work, twenty now gonna be twenty

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two to thirty two, which I call who

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I call super girls,

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had these power woman, mothers who were basically

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unhealthy,

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and these super girls just didn’t wanna live

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their life like that.

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And I think that yoga was something that

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was

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accessible. It was feminine. And what I mean,

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accessible, they could do at lunch hour. They

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could do it in the morning. Didn’t have

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to go to snow, you know, find the

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surf. You didn’t have to find the mountains.

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Yeah. And,

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and it was, yeah, so it was feminine,

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stylish, the whole works. And I think,

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when you combine that with I had a

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couple other ideas. Do you wanna hear them?

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Sure. Sure.

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Well, I call this I call this Supergirl

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Supergirls because that in the in the nineties,

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for the first time, you saw a girl

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in,

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with superheroes like cartoons.

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And so they they were wearing lycra, and

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they were equal in power to men. And

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I think that the supergirl mothers were wearing

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all the big power suits with the big

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shoulder pads looking very mannish,

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but who the girls were looking up to

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were these like lycra clad power superheroes on

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TV.

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So

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I also think that,

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in the nineties are, you had amazing the

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public divorces

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peaked.

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And I think you had,

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fathers who didn’t ever knew what to do

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with they with their daughters.

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Right. They became baseball coaches, soccer coaches, and

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athletic coaches. And so I think these girls

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became exceedingly athletic And,

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and I think that the, you know, basically,

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they those all those things kinda combine together

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provided the the perfect template for this new

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market and this new sport.

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So do you want me I am a

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pause there for a second. I’m just thinking

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in my mind about it it seems like

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you are a very deep thinker. Right? I

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mean, you keep think I think this. I

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think that I mean, you’re tying the kinda

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the comic wonder woman type person to the

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business woman today,

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and and you bring that together into this

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brand. Right? So when when you think when

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you say, I think. Are you a thinker?

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Are you sitting around in a room thinking

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all day? What are you doing?

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I’m I’m probably your reader.

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Okay. Phenomenal amount and all those have. I

00:10:12.000 –> 00:10:12.000
and I

00:10:13.000 –> 00:10:15.000
where’d that come from? I don’t know, but

00:10:15.000 –> 00:10:16.000
it’s

00:10:17.000 –> 00:10:19.000
You know, I would I’d read every magazine,

00:10:19.000 –> 00:10:21.000
three or four newspapers a day.

00:10:23.000 –> 00:10:25.000
I very rarely watch TV when I was

00:10:25.000 –> 00:10:26.000
young.

00:10:27.000 –> 00:10:29.000
And even to today except for Netflix is

00:10:29.000 –> 00:10:31.000
kinda taking a little bit.

00:10:32.000 –> 00:10:34.000
And I think that I just lose all

00:10:34.000 –> 00:10:34.000
extrapolated.

00:10:35.000 –> 00:10:38.000
I was extrapolating out ideas, and I was,

00:10:38.000 –> 00:10:41.000
meshing two different ideas together.

00:10:42.000 –> 00:10:44.000
And basically, what I could see three things

00:10:44.000 –> 00:10:46.000
happen very, very quickly. I would jump on

00:10:46.000 –> 00:10:48.000
it, which is kinda what I didn’t surf

00:10:48.000 –> 00:10:50.000
skate snowboard, and then again, in yoga.

00:10:51.000 –> 00:10:53.000
So I would have seen, I, the first

00:10:53.000 –> 00:10:55.000
yoga class I would have had would have

00:10:55.000 –> 00:10:57.000
had a little poster on a telephone, post

00:10:57.000 –> 00:10:59.000
a little rip off telephone. Do you know

00:10:59.000 –> 00:11:01.000
that type of thing? And then maybe a

00:11:01.000 –> 00:11:03.000
couple days later, I would have heard two

00:11:03.000 –> 00:11:04.000
people talk

00:11:04.000 –> 00:11:06.000
in the coffee shop about yoga.

00:11:07.000 –> 00:11:08.000
And then I would have read an article

00:11:08.000 –> 00:11:10.000
about yoga in the newspaper

00:11:10.000 –> 00:11:12.000
or something, you know, that I went, and

00:11:12.000 –> 00:11:13.000
I’d go, oh my god. Like, I’ve I’ve

00:11:13.000 –> 00:11:17.000
never never, like, seen anything about yoga. And

00:11:17.000 –> 00:11:19.000
now three things in one week, like,

00:11:20.000 –> 00:11:22.000
That’s when an entrepreneur is someone who has

00:11:22.000 –> 00:11:25.000
an idea jumps on it. And then once

00:11:25.000 –> 00:11:27.000
once that three things happen, I mean, I

00:11:27.000 –> 00:11:29.000
can My mind immediately goes out twenty years.

00:11:30.000 –> 00:11:32.000
And it goes now. Chip is something that

00:11:32.000 –> 00:11:34.000
I should do or not do. And,

00:11:35.000 –> 00:11:36.000
At that time in my life, I could

00:11:36.000 –> 00:11:37.000
definitely have,

00:11:38.000 –> 00:11:41.000
I’ve done nothing. I had sold my my

00:11:41.000 –> 00:11:43.000
first company, and when I mean nothing, that

00:11:43.000 –> 00:11:44.000
means I’d have to job as a Brett

00:11:45.000 –> 00:11:47.000
at Starbucks to, you know, but I could’ve

00:11:47.000 –> 00:11:49.000
paid off a house and bought a car

00:11:49.000 –> 00:11:51.000
and sent my kids to, to school. So,

00:11:52.000 –> 00:11:54.000
But, you know, they decided to jump back

00:11:54.000 –> 00:11:57.000
in. The idea would do good. Yeah. So

00:11:57.000 –> 00:12:00.000
talk about the the success of lululemon, but

00:12:00.000 –> 00:12:01.000
on the flip side of that, we’re gonna

00:12:01.000 –> 00:12:02.000
I would like to talk about what’s what’s

00:12:02.000 –> 00:12:04.000
some of the stuff that maybe brought you

00:12:04.000 –> 00:12:05.000
to your needs or some of your failures

00:12:05.000 –> 00:12:07.000
that you publicly shared that,

00:12:07.000 –> 00:12:09.000
you know, so many of us, I think

00:12:09.000 –> 00:12:10.000
we look at people like you and we

00:12:10.000 –> 00:12:12.000
say, oh, god. Here’s this guy that had

00:12:12.000 –> 00:12:15.000
this, you know, meteoric rise to success, but

00:12:15.000 –> 00:12:17.000
clearly it wasn’t that. And and so what

00:12:17.000 –> 00:12:18.000
are some of those failures that as a

00:12:18.000 –> 00:12:22.000
newer lululemon founder that you were bumping into,

00:12:22.000 –> 00:12:23.000
that that were really tough.

00:12:24.000 –> 00:12:25.000
Well, yeah.

00:12:26.000 –> 00:12:28.000
Even before I see that, I think, to

00:12:28.000 –> 00:12:30.000
say twenty years, I had this company called

00:12:30.000 –> 00:12:33.000
the West Beach surf company, Gilliland

00:12:33.000 –> 00:12:35.000
it didn’t make any money. So it was

00:12:35.000 –> 00:12:37.000
every year, I thought it would do better.

00:12:37.000 –> 00:12:38.000
Every year, I thought it would do better

00:12:38.000 –> 00:12:39.000
every year.

00:12:40.000 –> 00:12:40.000
And,

00:12:40.000 –> 00:12:42.000
at the end of the day, I had

00:12:42.000 –> 00:12:43.000
these two

00:12:46.000 –> 00:12:48.000
two retail stores of our own. We made

00:12:48.000 –> 00:12:50.000
our own clothing designed and put it in

00:12:50.000 –> 00:12:52.000
our stores And these two stores made a

00:12:52.000 –> 00:12:54.000
million dollars a year, and these two and

00:12:54.000 –> 00:12:57.000
these mid this international wholesale business we had

00:12:57.000 –> 00:12:58.000
lost a million dollars a year.

00:12:59.000 –> 00:13:01.000
So what I’m really getting at there is

00:13:01.000 –> 00:13:03.000
that there was, like, twenty years of learning.

00:13:03.000 –> 00:13:05.000
And then to be able to sell that

00:13:05.000 –> 00:13:08.000
and sit back and go, okay. What didn’t

00:13:08.000 –> 00:13:10.000
work about that and what did work about

00:13:10.000 –> 00:13:12.000
it? So what did work about it is

00:13:12.000 –> 00:13:14.000
the vertical retailer, get getting rid of the

00:13:14.000 –> 00:13:15.000
wholesaler.

00:13:16.000 –> 00:13:19.000
Now almost everybody gets into wholesale because you

00:13:19.000 –> 00:13:21.000
can make a few samples, show it to

00:13:21.000 –> 00:13:22.000
a lot of people, get a lot of

00:13:22.000 –> 00:13:25.000
orders, and then go to a manufacturer, get

00:13:25.000 –> 00:13:26.000
it done. But then you have to then

00:13:26.000 –> 00:13:29.000
there’s a big, big middle man in between

00:13:29.000 –> 00:13:31.000
that’s taking a lot of the profit.

00:13:31.000 –> 00:13:32.000
So

00:13:33.000 –> 00:13:35.000
I’m I’m getting around to your question. Oh,

00:13:35.000 –> 00:13:38.000
this is great. But it’s it’s it was

00:13:38.000 –> 00:13:39.000
a matter of

00:13:39.000 –> 00:13:41.000
I had to get to five stores.

00:13:42.000 –> 00:13:44.000
In order to get economy of scale production

00:13:45.000 –> 00:13:47.000
in order to get my cost down on

00:13:47.000 –> 00:13:49.000
my product to make any product.

00:13:49.000 –> 00:13:51.000
And when you come out with a brand

00:13:51.000 –> 00:13:53.000
new brand and a net brand new product

00:13:54.000 –> 00:13:56.000
with no marketing dollars,

00:13:56.000 –> 00:13:58.000
zero, and none,

00:13:58.000 –> 00:13:59.000
then

00:13:59.000 –> 00:14:00.000
then that’s a struggle.

00:14:01.000 –> 00:14:03.000
And that’s what every almost every entrepreneur that

00:14:03.000 –> 00:14:05.000
goes into anything that needs mass production,

00:14:06.000 –> 00:14:07.000
goes through.

00:14:07.000 –> 00:14:08.000
So

00:14:08.000 –> 00:14:10.000
I borrowed I bought a house. I bought

00:14:10.000 –> 00:14:12.000
a house for about half a million dollars

00:14:12.000 –> 00:14:15.000
in nineteen ninety eight. I brought two hundred

00:14:15.000 –> 00:14:17.000
million two hundred thousand on it.

00:14:17.000 –> 00:14:19.000
Got through about a year,

00:14:19.000 –> 00:14:22.000
borrowed another two hundred thousand dollars on it.

00:14:22.000 –> 00:14:22.000
And,

00:14:24.000 –> 00:14:26.000
and then, and then that’s it. Right? And

00:14:26.000 –> 00:14:28.000
then I ran out of that And then

00:14:28.000 –> 00:14:30.000
I had done some wholesale because I had

00:14:30.000 –> 00:14:32.000
to do wholesale in order to get my

00:14:32.000 –> 00:14:34.000
economy of scale numbers up, that company went

00:14:34.000 –> 00:14:35.000
bankrupt.

00:14:36.000 –> 00:14:37.000
And so now I didn’t have enough money

00:14:37.000 –> 00:14:38.000
to pay my employees.

00:14:39.000 –> 00:14:40.000
And,

00:14:40.000 –> 00:14:42.000
so I got a job,

00:14:43.000 –> 00:14:45.000
West Beach moved back from Portland back to

00:14:45.000 –> 00:14:47.000
Vancouver, and they offered me my job to

00:14:47.000 –> 00:14:49.000
be CEO. So I took that job in

00:14:49.000 –> 00:14:51.000
order to fund Lou Gilliland

00:14:51.000 –> 00:14:53.000
then we ran out of that money.

00:14:53.000 –> 00:14:55.000
And then I if I hadn’t and then

00:14:55.000 –> 00:14:58.000
that Christmas, if I hadn’t got fired from

00:14:58.000 –> 00:15:00.000
West Beach, because they con they really combine

00:15:00.000 –> 00:15:03.000
SIMs skateboards in West Beach, our West Beach,

00:15:04.000 –> 00:15:06.000
snowboard together, and so that CEO took over.

00:15:06.000 –> 00:15:09.000
So I got a fifty thousand dollar severance.

00:15:09.000 –> 00:15:11.000
If it wasn’t for that fifty Little little

00:15:11.000 –> 00:15:12.000
grading room.

00:15:13.000 –> 00:15:14.000
It never would have happened.

00:15:15.000 –> 00:15:16.000
So there was a bunch of things in

00:15:16.000 –> 00:15:17.000
there that,

00:15:18.000 –> 00:15:20.000
and actually another thing that happened is that

00:15:20.000 –> 00:15:23.000
the Vancouver Housing prices were going up so

00:15:23.000 –> 00:15:23.000
fast.

00:15:24.000 –> 00:15:26.000
That I was able actually to take another

00:15:26.000 –> 00:15:26.000
hundred thousand,

00:15:27.000 –> 00:15:29.000
you know, at that point. Right. So there

00:15:29.000 –> 00:15:31.000
it was I was mortgaged to the Wilson,

00:15:31.000 –> 00:15:33.000
and had everything in this business, and it

00:15:33.000 –> 00:15:35.000
was either gonna work or I was in

00:15:35.000 –> 00:15:36.000
a lot of trouble.

00:15:37.000 –> 00:15:40.000
Yeah. Or and homeless. Right? So it’s but

00:15:40.000 –> 00:15:41.000
talk about that because there’s a lot of

00:15:41.000 –> 00:15:43.000
learning even just in that is a lot

00:15:43.000 –> 00:15:45.000
of people are are listening this. Right? They

00:15:45.000 –> 00:15:46.000
may be driving on the road. They may

00:15:46.000 –> 00:15:48.000
be in their and they’re not happy. They’ve

00:15:48.000 –> 00:15:51.000
got this great idea, this vision that’s twenty

00:15:51.000 –> 00:15:52.000
years long,

00:15:52.000 –> 00:15:54.000
but a lot of people are scared to

00:15:54.000 –> 00:15:55.000
go take

00:15:55.000 –> 00:15:57.000
three loans off their house, right, and going

00:15:57.000 –> 00:15:59.000
to Brett. And as you would say, push

00:15:59.000 –> 00:16:00.000
all the chips in. Right? A lot of

00:16:00.000 –> 00:16:01.000
people are scared to do that. So what

00:16:01.000 –> 00:16:03.000
was it about you that was different? Do

00:16:03.000 –> 00:16:03.000
you think?

00:16:04.000 –> 00:16:06.000
Well, I think for me, because I’d seen

00:16:06.000 –> 00:16:08.000
it three times before in the search gauge

00:16:08.000 –> 00:16:10.000
somewhere business, I I had an idea of

00:16:10.000 –> 00:16:13.000
where was going. I also had f evidence

00:16:13.000 –> 00:16:17.000
of this new business, this new business model

00:16:17.000 –> 00:16:18.000
of being vertical and not wholesale.

00:16:19.000 –> 00:16:21.000
I could also sense that whoever got into

00:16:21.000 –> 00:16:24.000
a lululemon product, you could see in their

00:16:24.000 –> 00:16:27.000
eyes. You could see how they feel. They

00:16:27.000 –> 00:16:29.000
when they bought the the clothing, they just

00:16:29.000 –> 00:16:31.000
didn’t buy one thing. They were buying three

00:16:31.000 –> 00:16:31.000
things.

00:16:32.000 –> 00:16:32.000
And

00:16:33.000 –> 00:16:34.000
it it wasn’t,

00:16:37.000 –> 00:16:38.000
It was just like I had to have

00:16:38.000 –> 00:16:40.000
faith because I knew I had the right

00:16:40.000 –> 00:16:43.000
product at the right time for the right

00:16:43.000 –> 00:16:44.000
market. And,

00:16:44.000 –> 00:16:47.000
and then I had to let myself, I

00:16:47.000 –> 00:16:48.000
wanted to let word-of-mouth

00:16:48.000 –> 00:16:49.000
make it work.

00:16:50.000 –> 00:16:51.000
And,

00:16:51.000 –> 00:16:53.000
anyway, but you’re getting back to the people

00:16:53.000 –> 00:16:55.000
that are sitting on the freeway listening to

00:16:55.000 –> 00:16:58.000
it. I think there’s two things for me,

00:16:58.000 –> 00:17:00.000
and that is if I was sitting on

00:17:00.000 –> 00:17:02.000
my deathbed and I didn’t do it, would

00:17:02.000 –> 00:17:04.000
I always be regretting it? I only have

00:17:04.000 –> 00:17:05.000
life to live.

00:17:05.000 –> 00:17:06.000
And

00:17:06.000 –> 00:17:08.000
is it a life worth living?

00:17:09.000 –> 00:17:10.000
And I think the other thing on the

00:17:10.000 –> 00:17:12.000
other side I look at, which is quite

00:17:12.000 –> 00:17:15.000
recent, would my twelve year old self be

00:17:15.000 –> 00:17:16.000
proud of me today?

00:17:17.000 –> 00:17:20.000
And and that really is an interesting thought

00:17:20.000 –> 00:17:21.000
because it goes,

00:17:21.000 –> 00:17:24.000
you know, like, did I did I They

00:17:24.000 –> 00:17:25.000
play in life of fear and do they

00:17:25.000 –> 00:17:27.000
live a life of possibility.

00:17:29.000 –> 00:17:30.000
She’s writing that down. Would my twelve year

00:17:30.000 –> 00:17:32.000
old self be proud of me today? That’s

00:17:32.000 –> 00:17:34.000
that’s phenomenal. Gilliland

00:17:34.000 –> 00:17:36.000
I think too, it’s it has become this,

00:17:36.000 –> 00:17:39.000
like, luxury brand. Right? It it’s whether you

00:17:39.000 –> 00:17:41.000
have your iPhone and a lululemon

00:17:42.000 –> 00:17:44.000
pants and your you know, Louis Vuitton purse,

00:17:44.000 –> 00:17:46.000
right, for the women, you know, in the

00:17:46.000 –> 00:17:48.000
world. And and it’s but how does that

00:17:48.000 –> 00:17:50.000
happen to win at the time? I guess

00:17:50.000 –> 00:17:52.000
it really wasn’t a lot of competition, but

00:17:52.000 –> 00:17:54.000
you’re still able now to go out and

00:17:54.000 –> 00:17:56.000
sell a hundred and twenty dollar pair of

00:17:56.000 –> 00:17:57.000
pants in that world, right, a pair of

00:17:57.000 –> 00:17:59.000
yoga pants when everybody else wants to charge

00:17:59.000 –> 00:18:01.000
fifty bucks. I mean, how do you get

00:18:01.000 –> 00:18:01.000
away with that?

00:18:02.000 –> 00:18:03.000
Well, because,

00:18:04.000 –> 00:18:06.000
people are under the perception that it’s the

00:18:06.000 –> 00:18:07.000
same product.

00:18:08.000 –> 00:18:09.000
Yeah. It’s not. At the end of the

00:18:09.000 –> 00:18:10.000
day,

00:18:11.000 –> 00:18:12.000
The idea

00:18:13.000 –> 00:18:15.000
was to make a better quality product at

00:18:15.000 –> 00:18:17.000
a better price than the competition.

00:18:18.000 –> 00:18:20.000
The fact is is the competition can’t make

00:18:20.000 –> 00:18:22.000
a better product than the them. And the

00:18:22.000 –> 00:18:24.000
reason is is because Lu Lemma’s vertical

00:18:25.000 –> 00:18:28.000
doesn’t have to doesn’t have any wholesale. So

00:18:28.000 –> 00:18:30.000
it can make because it it only sells

00:18:30.000 –> 00:18:32.000
to itself. It doesn’t have to have the

00:18:32.000 –> 00:18:33.000
same,

00:18:36.000 –> 00:18:36.000
markups.

00:18:37.000 –> 00:18:38.000
So what am I saying there?

00:18:40.000 –> 00:18:43.000
So what what ends up, because Lululemon can

00:18:43.000 –> 00:18:44.000
make a better quality product at a better

00:18:44.000 –> 00:18:47.000
price, it’s goods are made out of Wilson.

00:18:47.000 –> 00:18:50.000
Not polyester. So polyester stinks,

00:18:50.000 –> 00:18:51.000
and polyester

00:18:51.000 –> 00:18:54.000
doesn’t feel the same way that nylon does.

00:18:54.000 –> 00:18:56.000
It doesn’t it doesn’t combine with the lycra

00:18:56.000 –> 00:18:57.000
heart.

00:18:57.000 –> 00:18:58.000
Or the,

00:18:59.000 –> 00:19:00.000
or the technical

00:19:01.000 –> 00:19:04.000
properties that we can put inside fibers can

00:19:04.000 –> 00:19:06.000
go inside nylon so much better than polyester.

00:19:07.000 –> 00:19:09.000
So the, you know, the anti stain anti

00:19:09.000 –> 00:19:10.000
wicking,

00:19:11.000 –> 00:19:12.000
the breathability,

00:19:13.000 –> 00:19:15.000
it’s just an entirely different product.

00:19:15.000 –> 00:19:16.000
But

00:19:16.000 –> 00:19:18.000
you can’t really flu lemon is was set

00:19:18.000 –> 00:19:21.000
up never to kinda like be a raw

00:19:21.000 –> 00:19:24.000
raw about itself. You know, so it doesn’t

00:19:24.000 –> 00:19:25.000
have to be We put all our money

00:19:25.000 –> 00:19:27.000
into training and development of people and the

00:19:27.000 –> 00:19:30.000
quality of the product, and we let people

00:19:30.000 –> 00:19:32.000
talk for the for it for the product.

00:19:32.000 –> 00:19:34.000
While you’re talking about that, I know personal

00:19:34.000 –> 00:19:36.000
development was a big deal for you personally,

00:19:36.000 –> 00:19:37.000
but also was a really big deal for

00:19:37.000 –> 00:19:39.000
your employees. So talk about that and what

00:19:39.000 –> 00:19:41.000
role that played in the company.

00:19:42.000 –> 00:19:45.000
Well, I was selfish and that I when

00:19:45.000 –> 00:19:47.000
I started Lou Lem and I just decided

00:19:47.000 –> 00:19:48.000
I never wanted to be with anybody, I

00:19:48.000 –> 00:19:51.000
didn’t who wasn’t phenomenal Wilson Brett, and I

00:19:51.000 –> 00:19:52.000
wanted to go to work with every day.

00:19:52.000 –> 00:19:54.000
That’s where I spent all my time.

00:19:54.000 –> 00:19:55.000
So

00:19:55.000 –> 00:19:57.000
so from that point of view, I just

00:19:57.000 –> 00:19:58.000
want people to know that it was a

00:19:58.000 –> 00:19:59.000
selfish thing,

00:20:00.000 –> 00:20:00.000
but And,

00:20:01.000 –> 00:20:03.000
but I also knew that

00:20:04.000 –> 00:20:06.000
that suddenly you had all these women that

00:20:06.000 –> 00:20:08.000
were out of the universe see. And no

00:20:08.000 –> 00:20:10.000
and I think I was the only person

00:20:10.000 –> 00:20:13.000
that could really see that they were gonna

00:20:13.000 –> 00:20:15.000
be around for at least eight years, nine

00:20:15.000 –> 00:20:17.000
years before they had before they had a

00:20:17.000 –> 00:20:18.000
family.

00:20:18.000 –> 00:20:21.000
So they were really worth investing in. And

00:20:21.000 –> 00:20:24.000
I gotta get no other company was investing

00:20:24.000 –> 00:20:26.000
in women at that time. It just it

00:20:26.000 –> 00:20:28.000
was just no return on it.

00:20:28.000 –> 00:20:29.000
So

00:20:29.000 –> 00:20:32.000
so to be so I think the woman

00:20:32.000 –> 00:20:34.000
that came to Lou, Gilliland, like, they were

00:20:34.000 –> 00:20:37.000
ready for it. They wanted something. And because,

00:20:39.000 –> 00:20:42.000
personal development at that time was very unmasked

00:20:42.000 –> 00:20:44.000
masculine, but very feminine. I think Chip is

00:20:44.000 –> 00:20:46.000
the other thing that made Lou lemon work,

00:20:46.000 –> 00:20:49.000
and that woman were really willing to take

00:20:49.000 –> 00:20:50.000
on, like,

00:20:51.000 –> 00:20:53.000
who am I and how am I how

00:20:53.000 –> 00:20:54.000
am I the most effective?

00:20:54.000 –> 00:20:56.000
How do I communicate?

00:20:57.000 –> 00:20:58.000
When, you know, what is responsibility?

00:20:59.000 –> 00:21:00.000
What is integrity?

00:21:00.000 –> 00:21:02.000
You know, these things that I think men

00:21:02.000 –> 00:21:04.000
were masking, but women were really willing to

00:21:04.000 –> 00:21:06.000
face up to. So

00:21:07.000 –> 00:21:09.000
our whole program then was set up around

00:21:09.000 –> 00:21:10.000
those concepts,

00:21:11.000 –> 00:21:11.000
integrity

00:21:12.000 –> 00:21:13.000
responsibility,

00:21:13.000 –> 00:21:15.000
and, which everyone’s

00:21:15.000 –> 00:21:18.000
everyone says that. Right? But here’s Here’s the

00:21:18.000 –> 00:21:19.000
thing about integrity.

00:21:21.000 –> 00:21:23.000
And everyone says they have integrity,

00:21:23.000 –> 00:21:25.000
but inside a company, if everyone has a

00:21:25.000 –> 00:21:28.000
different definition of integrity, And in fact, there

00:21:28.000 –> 00:21:29.000
is no integrity.

00:21:31.000 –> 00:21:33.000
So the company has to have one definition

00:21:33.000 –> 00:21:37.000
of integrity, which then is then everyone knows

00:21:37.000 –> 00:21:37.000
what it is.

00:21:38.000 –> 00:21:40.000
So out of there are the four,

00:21:40.000 –> 00:21:43.000
platforms that we used, and I would suggest

00:21:43.000 –> 00:21:45.000
this any entrepreneur, it doesn’t have to be

00:21:45.000 –> 00:21:47.000
the ones that I set out.

00:21:47.000 –> 00:21:49.000
When we so ones we use were seven

00:21:49.000 –> 00:21:51.000
habits of highly effective people,

00:21:51.000 –> 00:21:53.000
the book Good to Great, which I think

00:21:53.000 –> 00:21:55.000
is is Chip book ever.

00:21:56.000 –> 00:21:58.000
The psychology of achievement by Brian Tracy,

00:21:59.000 –> 00:22:00.000
And inside of that is an hour of

00:22:00.000 –> 00:22:02.000
the psychology of why people do and do

00:22:02.000 –> 00:22:04.000
not goal set.

00:22:04.000 –> 00:22:07.000
And then the landmark form course, which really

00:22:07.000 –> 00:22:07.000
sets

00:22:08.000 –> 00:22:09.000
What is responsibility?

00:22:09.000 –> 00:22:12.000
What is integrity? And how do people? What’s

00:22:12.000 –> 00:22:15.000
the psychology about? How and why people communicate?

00:22:15.000 –> 00:22:16.000
So you did that. So you had them

00:22:16.000 –> 00:22:18.000
read those, those four books or go through

00:22:18.000 –> 00:22:20.000
those programs. And then what was what was

00:22:20.000 –> 00:22:23.000
the the accountability to that? So, yeah, yeah,

00:22:23.000 –> 00:22:25.000
I read it, or is it Now now

00:22:25.000 –> 00:22:26.000
there’s a, you know, an hour meeting to

00:22:26.000 –> 00:22:28.000
talk about the book. What was that like?

00:22:29.000 –> 00:22:29.000
Yeah.

00:22:30.000 –> 00:22:30.000
So

00:22:30.000 –> 00:22:32.000
one, two things. One, we set up a

00:22:32.000 –> 00:22:33.000
linguistic abstractions.

00:22:33.000 –> 00:22:36.000
We had about thirty terms and definitions that

00:22:36.000 –> 00:22:38.000
that came out of these books that we

00:22:38.000 –> 00:22:40.000
use as our platform for communication.

00:22:42.000 –> 00:22:43.000
The other thing we did is that

00:22:44.000 –> 00:22:47.000
And Chip is this is actually the fascinating

00:22:47.000 –> 00:22:47.000
part.

00:22:48.000 –> 00:22:50.000
So we were so big on goal setting.

00:22:50.000 –> 00:22:53.000
So In a goal then, a goal is

00:22:53.000 –> 00:22:55.000
only a differentiates from a vision because a

00:22:55.000 –> 00:22:57.000
goal has is quantifiable

00:22:57.000 –> 00:22:58.000
with a by windy.

00:22:59.000 –> 00:23:00.000
So

00:23:00.000 –> 00:23:03.000
I’m gonna take something pretty simple. So

00:23:03.000 –> 00:23:05.000
I’m sitting there. I’m two hundred and forty

00:23:05.000 –> 00:23:07.000
two pounds, and I go, okay.

00:23:08.000 –> 00:23:11.000
By next December thirty first two thousand and

00:23:11.000 –> 00:23:11.000
twenty,

00:23:12.000 –> 00:23:15.000
I am two hundred and thirty pounds. Okay.

00:23:15.000 –> 00:23:16.000
That’s a goal. Quantifiable

00:23:16.000 –> 00:23:18.000
with the buy win date. It could be

00:23:18.000 –> 00:23:21.000
things like I will take my family to

00:23:21.000 –> 00:23:22.000
Croatia

00:23:22.000 –> 00:23:23.000
for seven days

00:23:23.000 –> 00:23:26.000
sometime next, you know, in the year 02:20,

00:23:26.000 –> 00:23:27.000
something like that. Yep.

00:23:27.000 –> 00:23:30.000
We had them split between health, business, and,

00:23:31.000 –> 00:23:32.000
and personal. Now, interesting thing

00:23:33.000 –> 00:23:33.000
about

00:23:35.000 –> 00:23:37.000
that I’ve discovered about goal setting and it

00:23:37.000 –> 00:23:40.000
really came from the landmark about creating,

00:23:41.000 –> 00:23:43.000
our present from the future, not from the

00:23:43.000 –> 00:23:44.000
past.

00:23:45.000 –> 00:23:47.000
So I found that even I was setting

00:23:47.000 –> 00:23:49.000
my goals based on the past. So I’m

00:23:49.000 –> 00:23:51.000
two hundred and forty two pounds, and I

00:23:51.000 –> 00:23:53.000
wanna be two hundred and thirty based on

00:23:53.000 –> 00:23:55.000
being two hundred and forty two pounds.

00:23:56.000 –> 00:23:57.000
But if I was to wake up in

00:23:57.000 –> 00:23:59.000
the hospital with amnesia and I had no

00:23:59.000 –> 00:24:02.000
idea what how much I weighed or or

00:24:02.000 –> 00:24:03.000
anything,

00:24:03.000 –> 00:24:06.000
and I had no past history at all.

00:24:06.000 –> 00:24:08.000
And I went and researched what it six

00:24:08.000 –> 00:24:11.000
foot three, sixty four year old man,

00:24:11.000 –> 00:24:13.000
should weigh, you know, it would say two

00:24:13.000 –> 00:24:14.000
hundred and eight pounds.

00:24:15.000 –> 00:24:17.000
So you can see the difference in goal

00:24:17.000 –> 00:24:20.000
setting between setting goals from a unknown future

00:24:20.000 –> 00:24:23.000
as opposed to, a constrained past.

00:24:23.000 –> 00:24:26.000
And the difference would have been, what, twelve

00:24:26.000 –> 00:24:26.000
pounds.

00:24:27.000 –> 00:24:29.000
And that would have would have been a

00:24:29.000 –> 00:24:31.000
massive difference. But, and I only use that

00:24:31.000 –> 00:24:33.000
because it’s easy numbers to use.

00:24:34.000 –> 00:24:36.000
But when people think about, you know, their

00:24:36.000 –> 00:24:38.000
career, how much money they wanna make, or

00:24:38.000 –> 00:24:40.000
how, how much time they wanna put into

00:24:40.000 –> 00:24:43.000
loving their, their, their spouse, or How much

00:24:43.000 –> 00:24:45.000
time they wanna spend with their children, these

00:24:45.000 –> 00:24:48.000
those that twelve pounds is ten percent, which

00:24:48.000 –> 00:24:49.000
is what makes things work for, don’t work

00:24:49.000 –> 00:24:51.000
in line. Yeah. That’s the game changer. Isn’t

00:24:51.000 –> 00:24:53.000
it? So how did you drive that in

00:24:53.000 –> 00:24:55.000
your culture? I mean, what you personally, I

00:24:55.000 –> 00:24:57.000
know, obviously, as the the founder, CEO, the

00:24:57.000 –> 00:25:00.000
leader, the everything of that company early on,

00:25:00.000 –> 00:25:02.000
How did you personally drive culture?

00:25:03.000 –> 00:25:04.000
Well,

00:25:05.000 –> 00:25:08.000
I’ve I actually once I set it the

00:25:08.000 –> 00:25:10.000
template up, as I said, about so many

00:25:10.000 –> 00:25:12.000
things at Lululemon, I think I

00:25:12.000 –> 00:25:14.000
I set a template up, and then we

00:25:14.000 –> 00:25:17.000
just had these amazing people that just took

00:25:17.000 –> 00:25:18.000
it and ran

00:25:19.000 –> 00:25:21.000
I’m kind of an idea guy. I’m not

00:25:21.000 –> 00:25:23.000
a structural Wilson, and,

00:25:24.000 –> 00:25:24.000
but

00:25:25.000 –> 00:25:26.000
I think that

00:25:26.000 –> 00:25:29.000
There was something in these goals that had

00:25:29.000 –> 00:25:31.000
people’s lives really worked for them. And, of

00:25:31.000 –> 00:25:32.000
course,

00:25:32.000 –> 00:25:34.000
Lou lemon, not only because of the product

00:25:34.000 –> 00:25:36.000
and the business model, but because of the

00:25:36.000 –> 00:25:38.000
type of people we have ended up making

00:25:38.000 –> 00:25:40.000
so much money. It was almost a self,

00:25:41.000 –> 00:25:43.000
what do they call that? A self,

00:25:43.000 –> 00:25:46.000
prophecy. Prophecy. Yeah. Yeah. You know, it’s gonna

00:25:46.000 –> 00:25:47.000
happen.

00:25:47.000 –> 00:25:50.000
But we had a template for goal setting,

00:25:51.000 –> 00:25:53.000
in eighteen goals. So we set goals for

00:25:53.000 –> 00:25:55.000
First off, you said a vision for your

00:25:55.000 –> 00:25:58.000
life, like ten years out. So mine would

00:25:58.000 –> 00:26:00.000
have been, you know, mine was like twenty

00:26:00.000 –> 00:26:01.000
or thirty years out. It was I’m gonna

00:26:01.000 –> 00:26:04.000
be sitting around a table at Thanksgiving with

00:26:04.000 –> 00:26:06.000
my children, grandchildren, and I’m gonna they’re all

00:26:06.000 –> 00:26:08.000
gonna be laughing at me because I’m old

00:26:08.000 –> 00:26:10.000
and crazy. You know? I mean, if that

00:26:10.000 –> 00:26:12.000
happens that, you know, at at

00:26:12.000 –> 00:26:14.000
eighty five or something, then I’m gonna be

00:26:14.000 –> 00:26:16.000
a happy man. Right? Yes. So when I

00:26:16.000 –> 00:26:18.000
start working my goals back from there, so

00:26:18.000 –> 00:26:19.000
What are the ten year goals I have

00:26:19.000 –> 00:26:21.000
to have? What are that five year goals

00:26:21.000 –> 00:26:23.000
and what are the one year goals? And

00:26:23.000 –> 00:26:24.000
when you start at the top of the

00:26:24.000 –> 00:26:26.000
vision, you work back that it makes it

00:26:26.000 –> 00:26:28.000
pretty easy to do one year goals. Seeing

00:26:28.000 –> 00:26:30.000
where you have to get in the five

00:26:30.000 –> 00:26:32.000
and ten. Yep. Yeah. I don’t disagree with

00:26:32.000 –> 00:26:33.000
that. And I think, and and I’ll just

00:26:33.000 –> 00:26:35.000
give you my concept if if and give

00:26:35.000 –> 00:26:37.000
me your feedback on Chip, but one of

00:26:37.000 –> 00:26:38.000
them is I call it Focus ninety. So

00:26:38.000 –> 00:26:40.000
when I walk in my office door every

00:26:40.000 –> 00:26:43.000
day, I Brett my briefcase down, I get

00:26:43.000 –> 00:26:45.000
my water, I know the things I gotta

00:26:45.000 –> 00:26:47.000
do. I got four things I gotta do

00:26:47.000 –> 00:26:49.000
the first ninety minutes of every day. And

00:26:49.000 –> 00:26:51.000
if I can win that moment, I’ll win

00:26:51.000 –> 00:26:52.000
the rest of the day. Right? And then

00:26:52.000 –> 00:26:54.000
But my ten year goal, my five year

00:26:54.000 –> 00:26:57.000
goal, my one year goal, and my ninety

00:26:57.000 –> 00:26:58.000
day goals are all written on that same

00:26:58.000 –> 00:27:00.000
piece of paper, and I read it every

00:27:00.000 –> 00:27:00.000
morning.

00:27:01.000 –> 00:27:03.000
Good for you. Well, that’s probably why you

00:27:03.000 –> 00:27:04.000
are what you are.

00:27:04.000 –> 00:27:06.000
Yeah. But your I mean, your thoughts on

00:27:06.000 –> 00:27:07.000
that. Right? I mean, that’s probably your habits

00:27:07.000 –> 00:27:09.000
and your rituals when you were early in

00:27:09.000 –> 00:27:11.000
your career, those were the things you were

00:27:11.000 –> 00:27:12.000
doing. Right? So if you can if you

00:27:12.000 –> 00:27:13.000
can give us a a thought of a

00:27:13.000 –> 00:27:14.000
goal, I know you said at one point

00:27:14.000 –> 00:27:17.000
you wanted to open five lululemons, but What’s

00:27:17.000 –> 00:27:18.000
an example? Because you don’t probably say I

00:27:18.000 –> 00:27:20.000
wanna sell one million pair of pants or

00:27:20.000 –> 00:27:23.000
I wanna make ten million dollars. I mean,

00:27:23.000 –> 00:27:25.000
what were those goals at that time?

00:27:26.000 –> 00:27:26.000
Well,

00:27:27.000 –> 00:27:29.000
before I say Lou Lumen, there’s this one

00:27:29.000 –> 00:27:31.000
I was a competitive summer when I was

00:27:31.000 –> 00:27:33.000
young. So I think So they had age

00:27:33.000 –> 00:27:36.000
groups ten and under eleven and 12:13, fourteen.

00:27:36.000 –> 00:27:36.000
So

00:27:37.000 –> 00:27:39.000
you knew that by the age of fourteen,

00:27:39.000 –> 00:27:41.000
that was the Canadian record. So speak or

00:27:41.000 –> 00:27:44.000
the American record, whatever you wanna call it.

00:27:44.000 –> 00:27:44.000
And

00:27:44.000 –> 00:27:46.000
and when you turn fifteen,

00:27:46.000 –> 00:27:48.000
you had to break break the record by

00:27:48.000 –> 00:27:50.000
that day or you did So it was

00:27:50.000 –> 00:27:53.000
automatic goal setting. I, you know, I will

00:27:54.000 –> 00:27:56.000
swim the hundred backstroke in x time

00:27:57.000 –> 00:27:59.000
by the age of my fifteenth birthday. So

00:27:59.000 –> 00:28:00.000
that type of thing.

00:28:00.000 –> 00:28:01.000
So

00:28:01.000 –> 00:28:04.000
for us, for me, I remember my wife

00:28:04.000 –> 00:28:05.000
and I originally

00:28:05.000 –> 00:28:07.000
setting out our goals. We had no money.

00:28:07.000 –> 00:28:09.000
We were in debt up to our eyeballs.

00:28:10.000 –> 00:28:12.000
And, but, you know, we were the template

00:28:12.000 –> 00:28:14.000
for the everyone else in the in the

00:28:14.000 –> 00:28:16.000
company My wife was the first designer, and

00:28:17.000 –> 00:28:18.000
so we were in it together. And,

00:28:19.000 –> 00:28:22.000
so we decided we were going to have

00:28:22.000 –> 00:28:24.000
in ten years, we were gonna have thirty

00:28:24.000 –> 00:28:25.000
million dollars in the bank. We were gonna

00:28:25.000 –> 00:28:26.000
have,

00:28:26.000 –> 00:28:28.000
a ten million dollar house on the ocean,

00:28:29.000 –> 00:28:30.000
and we were gonna have

00:28:31.000 –> 00:28:33.000
And then what was it beyond that? Those

00:28:33.000 –> 00:28:36.000
are the material ones, which are really easy

00:28:36.000 –> 00:28:38.000
for me to remember because it happened.

00:28:39.000 –> 00:28:41.000
Now what’s interesting about that is because we

00:28:41.000 –> 00:28:43.000
had that set in,

00:28:43.000 –> 00:28:45.000
at a certain point when Lou Lemney came

00:28:45.000 –> 00:28:46.000
incredibly

00:28:50.000 –> 00:28:52.000
strong, and we were our cash flow was

00:28:52.000 –> 00:28:52.000
unbelievable.

00:28:54.000 –> 00:28:55.000
We

00:28:55.000 –> 00:28:57.000
We did. We decided that we were gonna

00:28:57.000 –> 00:29:00.000
prioritize family, and we were gonna prioritize the

00:29:00.000 –> 00:29:01.000
goals that we’d set.

00:29:01.000 –> 00:29:04.000
So then we just that decision then had

00:29:04.000 –> 00:29:05.000
to sell to private equity.

00:29:06.000 –> 00:29:08.000
We didn’t have to sell to private equity.

00:29:08.000 –> 00:29:10.000
We didn’t have to end up going public.

00:29:10.000 –> 00:29:12.000
But we, as a family, have these Gilliland

00:29:12.000 –> 00:29:15.000
that those goals are then driving our decision.

00:29:15.000 –> 00:29:16.000
Yep.

00:29:16.000 –> 00:29:19.000
Makes total sense. Right? The the personal vision,

00:29:19.000 –> 00:29:21.000
the personal goals are driven by the vehicle

00:29:21.000 –> 00:29:23.000
that you happen to be sitting in. Right?

00:29:23.000 –> 00:29:25.000
And that’s, for you, that was Lewis Lemmon.

00:29:25.000 –> 00:29:27.000
So what changed for you when you were

00:29:27.000 –> 00:29:29.000
in debt up to your eyeballs, as you

00:29:29.000 –> 00:29:32.000
said, and now became massively successful financially.

00:29:33.000 –> 00:29:34.000
What changed?

00:29:36.000 –> 00:29:37.000
I don’t

00:29:37.000 –> 00:29:40.000
well, I don’t think anything changed out. Yeah.

00:29:40.000 –> 00:29:42.000
By selling, of course, I lost control of

00:29:42.000 –> 00:29:45.000
Lou Gilliland that is That’s another story.

00:29:46.000 –> 00:29:48.000
Because I started to lululemon quite late in

00:29:48.000 –> 00:29:51.000
life, I mean, sometimes I get labeled colonel

00:29:51.000 –> 00:29:53.000
Sanders about starting businesses late.

00:29:54.000 –> 00:29:55.000
You know, that was, I guess, that was

00:29:55.000 –> 00:29:57.000
about forty two when I started, but Lou

00:29:57.000 –> 00:29:59.000
Lemon really didn’t, you know, come to any

00:29:59.000 –> 00:30:01.000
success till I was fifty.

00:30:02.000 –> 00:30:04.000
And, you know, those eight years were, like,

00:30:04.000 –> 00:30:06.000
I said, a struggle to get there.

00:30:07.000 –> 00:30:08.000
But it was,

00:30:08.000 –> 00:30:11.000
so once you’re fifty, it’s I don’t think

00:30:11.000 –> 00:30:14.000
anyone changes. You know, like, it’s the things

00:30:14.000 –> 00:30:15.000
that were all as important to me was,

00:30:15.000 –> 00:30:18.000
you know, course, Gilliland because without health, you

00:30:18.000 –> 00:30:20.000
know, that your ability to enjoy your family

00:30:20.000 –> 00:30:22.000
is is very small.

00:30:23.000 –> 00:30:26.000
And, you know, I think it’s it comes

00:30:26.000 –> 00:30:29.000
down to Matt’s law’s hierarchy of needs. And,

00:30:29.000 –> 00:30:31.000
you know, first off, you gotta take care

00:30:31.000 –> 00:30:34.000
of survival and, and reproduction. And once that’s

00:30:34.000 –> 00:30:37.000
occurred, then you start moving into

00:30:37.000 –> 00:30:38.000
longevity

00:30:38.000 –> 00:30:41.000
and relay, you know, like, healthy relationships.

00:30:41.000 –> 00:30:43.000
And I think that’s where my my priorities

00:30:43.000 –> 00:30:44.000
always.

00:30:44.000 –> 00:30:45.000
Well, I think it’s it’s neat to hear

00:30:45.000 –> 00:30:47.000
you say that too because people, you know,

00:30:47.000 –> 00:30:48.000
I’m in the money business. That’s what we

00:30:48.000 –> 00:30:51.000
do every day. And and so people think

00:30:51.000 –> 00:30:53.000
once they reach these certain levels,

00:30:53.000 –> 00:30:55.000
right, whether it’s ten million or a hundred

00:30:55.000 –> 00:30:58.000
million or a billion or ten Wilson, that

00:30:58.000 –> 00:31:00.000
that’s gonna be the trigger point for something

00:31:00.000 –> 00:31:01.000
in their life. And and all the successful

00:31:01.000 –> 00:31:03.000
people I get to talk to with the

00:31:03.000 –> 00:31:03.000
people like yourself,

00:31:04.000 –> 00:31:06.000
wasn’t this moment if I have x in

00:31:06.000 –> 00:31:08.000
the bank, and now my life is completely

00:31:08.000 –> 00:31:11.000
different. Right? Yeah. No. I mean, what money

00:31:11.000 –> 00:31:13.000
does allow someone to buy its time.

00:31:14.000 –> 00:31:16.000
And, some sixty four.

00:31:17.000 –> 00:31:17.000
I, I mean,

00:31:18.000 –> 00:31:20.000
you can get where where, like, I have

00:31:20.000 –> 00:31:22.000
a driver. You know, and I have a

00:31:22.000 –> 00:31:24.000
driver and people go, oh my god. That’s

00:31:24.000 –> 00:31:26.000
so ostentatious, but it’s only different than having

00:31:26.000 –> 00:31:29.000
an executive assistant or having a gardener at

00:31:29.000 –> 00:31:31.000
your house. You know, if they if I

00:31:31.000 –> 00:31:33.000
can pay that person twenty five dollars an

00:31:33.000 –> 00:31:35.000
hour, and I can do three hundred dollars

00:31:35.000 –> 00:31:37.000
worth of work at the time he drives

00:31:37.000 –> 00:31:39.000
me to my workout and back, then I

00:31:39.000 –> 00:31:42.000
make money on that. So it it I,

00:31:42.000 –> 00:31:45.000
and my whole idea behind driving, saving time

00:31:45.000 –> 00:31:46.000
is so I can be with my children

00:31:46.000 –> 00:31:49.000
and family because my highest priority. So what’s

00:31:49.000 –> 00:31:51.000
that dude or, or or female? What were

00:31:51.000 –> 00:31:53.000
they doing right now? As we we’re speaking

00:31:53.000 –> 00:31:55.000
here today, where’s the driver? Setting outside waiting

00:31:55.000 –> 00:31:56.000
or are they at home waiting for the

00:31:56.000 –> 00:31:57.000
end of the day?

00:31:58.000 –> 00:32:00.000
No. Because often I’ll walk home or things

00:32:00.000 –> 00:32:02.000
like that. So I, you know, especially in

00:32:02.000 –> 00:32:04.000
the summertime. So, no, they’ll be, they take

00:32:04.000 –> 00:32:06.000
care of. We have a couple of houses

00:32:06.000 –> 00:32:08.000
and I’ll be taking care of some, renovations

00:32:08.000 –> 00:32:10.000
that we have going on. Nice. You know,

00:32:10.000 –> 00:32:12.000
if the guy card needs filled with gas,

00:32:12.000 –> 00:32:14.000
I’ll do that, or I need to, you

00:32:14.000 –> 00:32:16.000
know, all those All those things that you

00:32:16.000 –> 00:32:18.000
you always wished you had someone to do,

00:32:18.000 –> 00:32:20.000
but it doesn’t do them. I got that.

00:32:20.000 –> 00:32:22.000
You got it. I’m I’m giving you a

00:32:22.000 –> 00:32:25.000
fist pump right there. That that’s awesome. So

00:32:25.000 –> 00:32:26.000
what are your habits when you were on

00:32:26.000 –> 00:32:29.000
the grind, versus today? I think we’ll talk

00:32:29.000 –> 00:32:30.000
about both of them if we can. But

00:32:30.000 –> 00:32:32.000
what were the habits and rituals that the

00:32:32.000 –> 00:32:34.000
no mis items that you had do during

00:32:34.000 –> 00:32:34.000
the grind.

00:32:35.000 –> 00:32:38.000
During the grind of, building a business. Building

00:32:38.000 –> 00:32:39.000
a business. I mean, it’s, you know, again,

00:32:39.000 –> 00:32:41.000
we talked earlier before we started recording, you

00:32:41.000 –> 00:32:43.000
know, you have five sons. I’ve got four

00:32:43.000 –> 00:32:44.000
sons, and I’m, you know, I’m I’m at

00:32:44.000 –> 00:32:46.000
work, and then I go straight to a

00:32:46.000 –> 00:32:48.000
a sporting event, and it’s coaching, and then

00:32:48.000 –> 00:32:49.000
it’s, you know, you go home and you

00:32:49.000 –> 00:32:50.000
go to bed and you get up and

00:32:50.000 –> 00:32:51.000
you do it all over again. Right? It’s

00:32:51.000 –> 00:32:52.000
vicious cycle.

00:32:52.000 –> 00:32:54.000
But what were those no mis items for

00:32:54.000 –> 00:32:55.000
you?

00:32:55.000 –> 00:32:57.000
Well, I it’s funny you say the grind

00:32:57.000 –> 00:33:00.000
because in Vancouver, we have three mountains inside

00:33:00.000 –> 00:33:02.000
city if you don’t know right right on

00:33:02.000 –> 00:33:05.000
the ocean. So it’s a phenomenal place, and

00:33:05.000 –> 00:33:07.000
and I do this thing called the Grouse

00:33:07.000 –> 00:33:09.000
Grind every morning of all. Four mornings a

00:33:09.000 –> 00:33:12.000
week. So it’s a one hour hike Brett

00:33:12.000 –> 00:33:13.000
up a mountain. So it it,

00:33:14.000 –> 00:33:15.000
so when you said that, I was a

00:33:15.000 –> 00:33:16.000
little bit confused.

00:33:17.000 –> 00:33:20.000
So in my most things I must do,

00:33:20.000 –> 00:33:22.000
first thing in the morning is I must

00:33:22.000 –> 00:33:24.000
get that endorphin rush.

00:33:24.000 –> 00:33:27.000
And so I will go to University of

00:33:27.000 –> 00:33:29.000
BC, which is maybe about ten minute drive

00:33:29.000 –> 00:33:30.000
away and run the stairs,

00:33:31.000 –> 00:33:33.000
which takes about maybe five minutes to get

00:33:33.000 –> 00:33:35.000
to the top stairs in the walk down.

00:33:35.000 –> 00:33:37.000
I’ll do that five times.

00:33:37.000 –> 00:33:39.000
I’ll do the bus grind, which then takes

00:33:39.000 –> 00:33:40.000
an hour to do. It’s just to cross

00:33:40.000 –> 00:33:41.000
the town.

00:33:41.000 –> 00:33:44.000
And, and then maybe, you know, so that’s

00:33:44.000 –> 00:33:45.000
critical for me.

00:33:46.000 –> 00:33:47.000
And then,

00:33:48.000 –> 00:33:50.000
And then what do I do coming into

00:33:50.000 –> 00:33:51.000
work?

00:33:52.000 –> 00:33:54.000
Now as I’ll know, during the grind part

00:33:54.000 –> 00:33:55.000
of lululemon,

00:33:55.000 –> 00:33:57.000
what would have occurred?

00:34:00.000 –> 00:34:03.000
I I think it’s my one of the

00:34:03.000 –> 00:34:05.000
things I made sure once a week I

00:34:05.000 –> 00:34:07.000
would sit down for an hour just a

00:34:07.000 –> 00:34:09.000
pencil and a piece of paper and just

00:34:09.000 –> 00:34:11.000
think about where the where the future need

00:34:11.000 –> 00:34:14.000
to be. I think my expertise is be

00:34:14.000 –> 00:34:16.000
seeing the world five to seven years in

00:34:16.000 –> 00:34:17.000
the future,

00:34:17.000 –> 00:34:19.000
which is really, really difficult for a lot

00:34:19.000 –> 00:34:21.000
of people I work with. Yeah. Because I’m

00:34:21.000 –> 00:34:24.000
kinda like you know, I’m willing to give

00:34:24.000 –> 00:34:26.000
up a lot of what’s happening and good

00:34:26.000 –> 00:34:27.000
right now in order to build out where

00:34:27.000 –> 00:34:29.000
the world’s going.

00:34:29.000 –> 00:34:29.000
So

00:34:30.000 –> 00:34:32.000
That’s important. And then I think it’s just

00:34:32.000 –> 00:34:34.000
the regularly scheduled meetings,

00:34:34.000 –> 00:34:37.000
and then probably even leaving at 01:00

00:34:37.000 –> 00:34:39.000
in going for a walk or going for,

00:34:39.000 –> 00:34:41.000
like, a thirty minute run would have been

00:34:41.000 –> 00:34:42.000
critical at that time.

00:34:42.000 –> 00:34:43.000
And then,

00:34:44.000 –> 00:34:46.000
and then absolutely being home for dinner with

00:34:46.000 –> 00:34:47.000
my family was critical.

00:34:49.000 –> 00:34:50.000
I,

00:34:50.000 –> 00:34:53.000
again, part of selling the company to private

00:34:53.000 –> 00:34:55.000
equity was either I had to make the

00:34:55.000 –> 00:34:57.000
choice of I was gonna be traveling. I’m

00:34:57.000 –> 00:34:59.000
building a global business, so we were already

00:34:59.000 –> 00:35:02.000
in many countries already either

00:35:02.000 –> 00:35:04.000
I was gonna be on the road building

00:35:04.000 –> 00:35:06.000
a business or I was gonna be letting

00:35:06.000 –> 00:35:09.000
that business Brett me raise a great Gilliland

00:35:10.000 –> 00:35:11.000
great chose the family.

00:35:11.000 –> 00:35:13.000
When that’s a that’s a great choice. Great,

00:35:13.000 –> 00:35:15.000
Joseph. It’s it’s neat to see some at

00:35:15.000 –> 00:35:17.000
your level, and then that was still the

00:35:17.000 –> 00:35:19.000
number one priority. So congratulations on that. So

00:35:19.000 –> 00:35:21.000
what would you look back and tell

00:35:21.000 –> 00:35:24.000
the, Chip Wilson, the thirty year old Chip

00:35:24.000 –> 00:35:25.000
Wilson, or the forty year old Chip Wilson.

00:35:25.000 –> 00:35:27.000
What what advice would you give that guy?

00:35:29.000 –> 00:35:32.000
I would have given that guy the advice

00:35:32.000 –> 00:35:33.000
that I probably I didn’t need to sell

00:35:33.000 –> 00:35:35.000
to private equity, and I didn’t need to

00:35:35.000 –> 00:35:36.000
go public.

00:35:36.000 –> 00:35:39.000
That’s funny. I was listening to,

00:35:39.000 –> 00:35:42.000
to Bill Gates say exactly the same thing

00:35:42.000 –> 00:35:43.000
a couple months ago, and,

00:35:44.000 –> 00:35:45.000
his big regret

00:35:46.000 –> 00:35:49.000
it’s the ability to move quicker and faster.

00:35:49.000 –> 00:35:50.000
And I think,

00:35:51.000 –> 00:35:51.000
entrepreneurs

00:35:52.000 –> 00:35:54.000
can see the future and the,

00:35:54.000 –> 00:35:56.000
It’s very, very difficult for other people to

00:35:56.000 –> 00:35:59.000
see, especially inside a public company.

00:35:59.000 –> 00:36:01.000
I could have with the massive amount that

00:36:01.000 –> 00:36:03.000
Lebanon was making at the time I did

00:36:03.000 –> 00:36:06.000
private equity. I I probably could have just

00:36:06.000 –> 00:36:08.000
gone to my bank and said, give me

00:36:08.000 –> 00:36:09.000
forty million dollars out of encumbered.

00:36:10.000 –> 00:36:12.000
And then I able to buy my ten

00:36:12.000 –> 00:36:14.000
million dollar house and put thirty million in

00:36:14.000 –> 00:36:14.000
the bank.

00:36:15.000 –> 00:36:17.000
And, and then run the business that way.

00:36:17.000 –> 00:36:19.000
Yeah. But I didn’t. And, I got a

00:36:19.000 –> 00:36:22.000
I got a different outcome from it. So

00:36:22.000 –> 00:36:25.000
That would have been my my I would

00:36:25.000 –> 00:36:25.000
say

00:36:26.000 –> 00:36:29.000
I I went private equity and

00:36:29.000 –> 00:36:31.000
in order to get advisors

00:36:32.000 –> 00:36:33.000
because people had told me, well, I didn’t

00:36:34.000 –> 00:36:36.000
I haven’t run a billion dollar company before

00:36:36.000 –> 00:36:37.000
you. I don’t know what you’re doing. You

00:36:37.000 –> 00:36:38.000
need people around you.

00:36:39.000 –> 00:36:41.000
The advisors I got through private equity, I

00:36:41.000 –> 00:36:43.000
think were they were self interested.

00:36:44.000 –> 00:36:45.000
They and so I had

00:36:46.000 –> 00:36:48.000
of courses they should be. Right? I mean,

00:36:48.000 –> 00:36:50.000
I’m not I’m not naive in that, but,

00:36:51.000 –> 00:36:53.000
what I mean is how I would structured

00:36:53.000 –> 00:36:56.000
the deal going into private equity

00:36:56.000 –> 00:36:56.000
was,

00:36:57.000 –> 00:37:00.000
really handcuff me as when we went public.

00:37:00.000 –> 00:37:02.000
I lost control of the board. I so

00:37:02.000 –> 00:37:04.000
consequently, I lost control of the culture at

00:37:04.000 –> 00:37:05.000
the moment.

00:37:06.000 –> 00:37:06.000
And,

00:37:07.000 –> 00:37:10.000
Blue Lemmon went probably through five years of

00:37:10.000 –> 00:37:11.000
the greatest growth in athletic

00:37:12.000 –> 00:37:16.000
clothing between Tully two to thirteen and 02:18

00:37:16.000 –> 00:37:18.000
when it when it just went flat. If

00:37:18.000 –> 00:37:20.000
you look at the stock, it went nowhere

00:37:20.000 –> 00:37:23.000
because it kind of self imploded because it

00:37:23.000 –> 00:37:25.000
just had a it just had board of

00:37:25.000 –> 00:37:28.000
directors that you know, where your normal

00:37:28.000 –> 00:37:30.000
run of the mill trying to do good

00:37:30.000 –> 00:37:33.000
people, but, you know, who were running by

00:37:33.000 –> 00:37:34.000
fear as opposed to possibility.

00:37:35.000 –> 00:37:36.000
So talk to us about that. I asked

00:37:36.000 –> 00:37:38.000
this in every episode, fear.

00:37:39.000 –> 00:37:40.000
You mentioned it. So we’ll bring it up

00:37:40.000 –> 00:37:41.000
now, but how many of the fears you

00:37:41.000 –> 00:37:43.000
put in your mind? Over your career blew

00:37:43.000 –> 00:37:45.000
up to the magnitude you put them in

00:37:45.000 –> 00:37:46.000
your mind to be.

00:37:50.000 –> 00:37:52.000
Do I have them? Fears?

00:37:53.000 –> 00:37:55.000
So you probably put some in your mind

00:37:55.000 –> 00:37:56.000
early on. Right? Like, maybe this won’t make

00:37:56.000 –> 00:37:59.000
maybe I’ll go bankrupt. What whatever the, the

00:37:59.000 –> 00:38:01.000
fears were in your mind. How many of

00:38:01.000 –> 00:38:02.000
those actually blew up, though?

00:38:05.000 –> 00:38:06.000
Well,

00:38:07.000 –> 00:38:08.000
I don’t think

00:38:09.000 –> 00:38:11.000
I can’t say they actually did. I don’t

00:38:11.000 –> 00:38:13.000
think I had that many I don’t think

00:38:13.000 –> 00:38:15.000
I’ve had years like that. I think part

00:38:15.000 –> 00:38:17.000
of my what works for me in life

00:38:17.000 –> 00:38:19.000
is I’m incredibly trusting

00:38:21.000 –> 00:38:23.000
and I believe in people what they say

00:38:23.000 –> 00:38:24.000
to me.

00:38:24.000 –> 00:38:25.000
And I,

00:38:27.000 –> 00:38:28.000
and I’m incredibly

00:38:28.000 –> 00:38:31.000
positive about the future. So I think that

00:38:31.000 –> 00:38:32.000
you ask

00:38:33.000 –> 00:38:34.000
a lot of

00:38:34.000 –> 00:38:36.000
what what other people have as fears.

00:38:37.000 –> 00:38:37.000
Now

00:38:38.000 –> 00:38:40.000
where that works that works for me, because

00:38:40.000 –> 00:38:43.000
I get incredible people around me. We can

00:38:43.000 –> 00:38:45.000
build a great company, but then I also

00:38:45.000 –> 00:38:46.000
attract

00:38:46.000 –> 00:38:49.000
a certain number of people that are Let’s

00:38:49.000 –> 00:38:51.000
say unable to make money on their own,

00:38:51.000 –> 00:38:52.000
but they’re entrepreneurial

00:38:52.000 –> 00:38:54.000
knowing how to make money off of people

00:38:54.000 –> 00:38:56.000
who who have my personality.

00:38:57.000 –> 00:38:58.000
And,

00:38:59.000 –> 00:39:00.000
and I have to sit back and go,

00:39:00.000 –> 00:39:02.000
well, I was always that way. You know,

00:39:02.000 –> 00:39:03.000
I drove an old car and left a

00:39:03.000 –> 00:39:06.000
piece in it because you wanna take my

00:39:06.000 –> 00:39:07.000
car go for it. I just, you know,

00:39:07.000 –> 00:39:10.000
because details and small things in life are

00:39:10.000 –> 00:39:10.000
very, very

00:39:11.000 –> 00:39:13.000
they they just can’t take up my mind

00:39:13.000 –> 00:39:15.000
because I’ve got like, big, big ideas. So

00:39:15.000 –> 00:39:18.000
I need to, I need to free my

00:39:18.000 –> 00:39:19.000
mind to,

00:39:20.000 –> 00:39:21.000
to love and trust everybody

00:39:22.000 –> 00:39:24.000
to think of possibility and be out there

00:39:24.000 –> 00:39:26.000
in the future and not get consumed with

00:39:26.000 –> 00:39:28.000
fear and what ifs.

00:39:28.000 –> 00:39:30.000
I love that. So You don’t have to

00:39:30.000 –> 00:39:31.000
name drop unless you want to, which is

00:39:31.000 –> 00:39:33.000
totally fine. But, I mean, so when somebody

00:39:33.000 –> 00:39:35.000
gets to your level now, I mean, who

00:39:35.000 –> 00:39:37.000
are you surrounding yourself with to to keep

00:39:37.000 –> 00:39:39.000
yourself a student in the game and and,

00:39:39.000 –> 00:39:41.000
you know, grabbing lunch with. I mean, who

00:39:41.000 –> 00:39:42.000
what what is that buddy system like for

00:39:42.000 –> 00:39:44.000
you, today with your level?

00:39:45.000 –> 00:39:47.000
You know, I just think enough having been

00:39:47.000 –> 00:39:49.000
in Canada and being and on the west

00:39:49.000 –> 00:39:52.000
coast of Canada. I mean, there’s nobody here.

00:39:52.000 –> 00:39:55.000
Like, you know, there’s very I have

00:39:55.000 –> 00:39:58.000
you know, a ninety year old billionaire here

00:39:58.000 –> 00:40:00.000
in Vancouver, Joe Siegel, who,

00:40:01.000 –> 00:40:02.000
was in the apparel business and is a

00:40:02.000 –> 00:40:04.000
wonderful, wonderful man. And

00:40:05.000 –> 00:40:06.000
I think about,

00:40:07.000 –> 00:40:09.000
you know, five years ago, he said to

00:40:09.000 –> 00:40:11.000
me, you know, Chip, you know, like, you

00:40:11.000 –> 00:40:13.000
got two more big ones in you. You

00:40:13.000 –> 00:40:13.000
know,

00:40:14.000 –> 00:40:16.000
and so I went, well, that’s interesting.

00:40:16.000 –> 00:40:18.000
And, you know, he said to me, you

00:40:18.000 –> 00:40:20.000
know, at sixty, I kinda like, you know,

00:40:20.000 –> 00:40:21.000
I thought like I retired, but I started

00:40:21.000 –> 00:40:23.000
putting my money into real estate. I was

00:40:23.000 –> 00:40:26.000
making my seven percent return a year. Carrie,

00:40:26.000 –> 00:40:28.000
I’m ninety years old, and I’ve,

00:40:28.000 –> 00:40:29.000
you know,

00:40:29.000 –> 00:40:31.000
What have I done in thirty years up

00:40:31.000 –> 00:40:33.000
there? Nothing? You know, it wasn’t exciting. You

00:40:33.000 –> 00:40:35.000
said, you know, like, take fifty percent of

00:40:35.000 –> 00:40:36.000
all your own at risk at all.

00:40:37.000 –> 00:40:39.000
Wow. What’s it? What? I mean,

00:40:39.000 –> 00:40:41.000
what’s it gonna matter? Like, do things that

00:40:41.000 –> 00:40:43.000
are, you know, standing?

00:40:43.000 –> 00:40:45.000
And then he also applied that to philanthropy,

00:40:46.000 –> 00:40:47.000
like, rather than kinda free and pay and

00:40:47.000 –> 00:40:49.000
doing a little bit here and there, you

00:40:49.000 –> 00:40:51.000
know, like, what’s really gonna change the dial

00:40:51.000 –> 00:40:53.000
in the world, which I can do with

00:40:53.000 –> 00:40:54.000
the amount of money I have?

00:40:55.000 –> 00:40:58.000
That those are that’s probably one really key

00:40:58.000 –> 00:40:59.000
person.

00:40:59.000 –> 00:41:01.000
That’s awesome. I love that.

00:41:01.000 –> 00:41:02.000
So you said smartphone,

00:41:03.000 –> 00:41:05.000
it killed the balanced life. Now there’s only

00:41:05.000 –> 00:41:06.000
life choices.

00:41:07.000 –> 00:41:10.000
I love that. So true. Talk to us

00:41:10.000 –> 00:41:11.000
about that.

00:41:12.000 –> 00:41:12.000
Well,

00:41:13.000 –> 00:41:15.000
It would because I’m older I got the

00:41:15.000 –> 00:41:17.000
context of observing

00:41:17.000 –> 00:41:20.000
my employees and observing people. And of course,

00:41:20.000 –> 00:41:21.000
I have, you know, five boys so I

00:41:21.000 –> 00:41:23.000
get to observe to

00:41:23.000 –> 00:41:26.000
I could and even myself, and I could

00:41:26.000 –> 00:41:26.000
see where,

00:41:28.000 –> 00:41:29.000
with the digital world’s

00:41:29.000 –> 00:41:32.000
probably starting in ninety five or something like

00:41:32.000 –> 00:41:33.000
that. The amount of time

00:41:34.000 –> 00:41:36.000
that the amount of information that was coming

00:41:36.000 –> 00:41:40.000
to each individual person was becoming exponential. Gilliland

00:41:40.000 –> 00:41:42.000
I could also see that, you know, the

00:41:42.000 –> 00:41:44.000
algorithms that, you know, Google or Facebook, whoever

00:41:44.000 –> 00:41:47.000
has to keep them on, keep you on,

00:41:47.000 –> 00:41:49.000
their sightings and as much as possible was

00:41:49.000 –> 00:41:51.000
was eating up

00:41:51.000 –> 00:41:52.000
people’s,

00:41:53.000 –> 00:41:55.000
it was entertaining people in a way that

00:41:55.000 –> 00:41:57.000
gave them an dwarven rush.

00:41:59.000 –> 00:42:01.000
What I what I saw then is that

00:42:01.000 –> 00:42:03.000
life was passing people by.

00:42:04.000 –> 00:42:06.000
As often happens,

00:42:07.000 –> 00:42:09.000
without realizing that, oh, like, ten years has

00:42:09.000 –> 00:42:11.000
gone by. And I do I have I

00:42:11.000 –> 00:42:13.000
really appreciated my life? If I appreciated what

00:42:14.000 –> 00:42:16.000
done were up onto the people around me.

00:42:17.000 –> 00:42:18.000
So,

00:42:19.000 –> 00:42:21.000
and then at a certain point, it became

00:42:21.000 –> 00:42:22.000
so easy to have a smartphone that you

00:42:22.000 –> 00:42:25.000
didn’t need to be you know, when you’re,

00:42:26.000 –> 00:42:28.000
you know, when you’re at the office, you’re

00:42:28.000 –> 00:42:29.000
at the office or your family with your

00:42:29.000 –> 00:42:31.000
family, but now you could choose to be

00:42:31.000 –> 00:42:32.000
anywhere anytime.

00:42:34.000 –> 00:42:36.000
Basically, what I’m getting at is that we

00:42:38.000 –> 00:42:38.000
because

00:42:39.000 –> 00:42:40.000
life was moving

00:42:40.000 –> 00:42:41.000
exponentially,

00:42:43.000 –> 00:42:46.000
the number of times a person has to

00:42:46.000 –> 00:42:46.000
stop

00:42:47.000 –> 00:42:50.000
and be present to the world and be

00:42:50.000 –> 00:42:52.000
present to the people around them in what’s

00:42:52.000 –> 00:42:53.000
happening

00:42:53.000 –> 00:42:56.000
and to actually appreciate the life they have

00:42:56.000 –> 00:42:57.000
in that very exact moment.

00:42:58.000 –> 00:43:00.000
Has to happen not once every

00:43:00.000 –> 00:43:01.000
four months,

00:43:01.000 –> 00:43:04.000
but I actually expect today it needs to

00:43:04.000 –> 00:43:06.000
happen like four or five times a day.

00:43:06.000 –> 00:43:08.000
Well, because that phone

00:43:08.000 –> 00:43:09.000
can absorb

00:43:09.000 –> 00:43:11.000
everything and pretty soon

00:43:12.000 –> 00:43:14.000
as what happens to many people they lay

00:43:14.000 –> 00:43:16.000
on their death bed, and they go, what

00:43:16.000 –> 00:43:18.000
the hell happened to my life? Yeah. What

00:43:18.000 –> 00:43:20.000
happened in that moment? Did I why didn’t

00:43:20.000 –> 00:43:23.000
I appreciate it when I was there? And

00:43:23.000 –> 00:43:25.000
I think that that’s a life worth living.

00:43:25.000 –> 00:43:27.000
When we both have thirteen year olds, you

00:43:27.000 –> 00:43:28.000
know, and you think of their life at

00:43:28.000 –> 00:43:31.000
thirteen versus your and I’s life at thirteen,

00:43:31.000 –> 00:43:34.000
completely different. Right? It’s it’s it creates this

00:43:34.000 –> 00:43:34.000
addiction.

00:43:35.000 –> 00:43:36.000
Yeah. And

00:43:37.000 –> 00:43:39.000
and it also I’m I’m fascinated by how

00:43:39.000 –> 00:43:41.000
much the brain can actually absolutely

00:43:41.000 –> 00:43:42.000
absorb

00:43:42.000 –> 00:43:44.000
And, you know, we all told we were

00:43:44.000 –> 00:43:46.000
told to mirror you on our brain. We’re

00:43:46.000 –> 00:43:47.000
only using it to four or five percent

00:43:47.000 –> 00:43:50.000
of what’s possible. And Right. Now learning how

00:43:50.000 –> 00:43:52.000
much How much information can be stored in

00:43:52.000 –> 00:43:54.000
there? Lob in capacity.

00:43:54.000 –> 00:43:55.000
You’re smart.

00:43:55.000 –> 00:43:57.000
So if I stole your phone from you

00:43:57.000 –> 00:43:59.000
right now, besides email, and I say I’m

00:43:59.000 –> 00:44:02.000
a delete an app, any any any phone,

00:44:02.000 –> 00:44:04.000
anything on your phone that just Chip Wilson

00:44:04.000 –> 00:44:06.000
could not live without speaking to technology?

00:44:07.000 –> 00:44:09.000
I think it’s this new app called word

00:44:09.000 –> 00:44:12.000
power. It’s, kind of, it’s it’s a,

00:44:14.000 –> 00:44:15.000
it’s a crossword.

00:44:16.000 –> 00:44:18.000
And it’s, works on a it only gives

00:44:18.000 –> 00:44:20.000
you seven letters and it’s a crossword Gilliland

00:44:20.000 –> 00:44:22.000
you gotta fill it all out. And I

00:44:22.000 –> 00:44:24.000
find myself totally addicted to it.

00:44:25.000 –> 00:44:27.000
You gotta put your phone down. Right?

00:44:28.000 –> 00:44:30.000
Well, it’s been interesting because I actually when

00:44:30.000 –> 00:44:32.000
I was I was in Spain this last

00:44:32.000 –> 00:44:34.000
week and I And I, you know, it

00:44:34.000 –> 00:44:36.000
was a heat wave. Like, it was what

00:44:36.000 –> 00:44:38.000
was a hundred and twenty three degrees in

00:44:38.000 –> 00:44:40.000
them? Oh, man. Twenty five k a day.

00:44:40.000 –> 00:44:43.000
I run across this cold, fresh pond, and

00:44:43.000 –> 00:44:44.000
I and I

00:44:45.000 –> 00:44:46.000
dive in. And, of course, I’ve got my

00:44:46.000 –> 00:44:48.000
ear pods on, and I’ve got my phone

00:44:48.000 –> 00:44:51.000
here, and everything falls into the ended up

00:44:51.000 –> 00:44:53.000
fun and so I’ve been without a phone

00:44:53.000 –> 00:44:55.000
for three days now. So, uh-oh. Take your

00:44:55.000 –> 00:44:57.000
point very seriously. Yeah. Exactly.

00:44:58.000 –> 00:45:00.000
So what, favorite book you can recommend for

00:45:00.000 –> 00:45:00.000
our listeners?

00:45:03.000 –> 00:45:05.000
Besides your own?

00:45:06.000 –> 00:45:06.000
Legacy.

00:45:07.000 –> 00:45:08.000
Legacy.

00:45:08.000 –> 00:45:11.000
I concur, k e r r, and it’s

00:45:11.000 –> 00:45:11.000
about,

00:45:12.000 –> 00:45:14.000
the most winning sports team in history. It’s

00:45:14.000 –> 00:45:16.000
New Zealand All Blacks.

00:45:16.000 –> 00:45:19.000
Oh, yeah. I’ve heard about that book. And,

00:45:19.000 –> 00:45:21.000
and I read it. I’m the only god.

00:45:21.000 –> 00:45:23.000
This is a story about the culture of

00:45:23.000 –> 00:45:24.000
Lou Leanne.

00:45:25.000 –> 00:45:27.000
To top to bottom. There’s absolutely no difference.

00:45:27.000 –> 00:45:28.000
Everything

00:45:29.000 –> 00:45:31.000
that they quote in there about how they

00:45:31.000 –> 00:45:34.000
learned and and how they directed the people

00:45:34.000 –> 00:45:36.000
was all around good to Brett. The the

00:45:36.000 –> 00:45:37.000
landmark form,

00:45:38.000 –> 00:45:41.000
seven habits, because highly effective people Yeah. In

00:45:41.000 –> 00:45:43.000
goal setting. So it was like, Oh, I

00:45:43.000 –> 00:45:45.000
was it’s kinda neat to see that the

00:45:45.000 –> 00:45:47.000
number one winningest team in the world, you

00:45:47.000 –> 00:45:49.000
know, use the same platform.

00:45:50.000 –> 00:45:52.000
Yeah. That book’s a it’s gonna be around

00:45:52.000 –> 00:45:54.000
for generation after generation. Isn’t it the seven

00:45:54.000 –> 00:45:56.000
habits of highly affected people? Yeah. I mean,

00:45:56.000 –> 00:45:58.000
what’s what’s not to love?

00:45:58.000 –> 00:46:01.000
So, your favorite Chip, you’ve been around the

00:46:01.000 –> 00:46:04.000
world, obviously, probably multiple times. So, if you

00:46:04.000 –> 00:46:06.000
could go anywhere again today, where are you

00:46:06.000 –> 00:46:06.000
going?

00:46:07.000 –> 00:46:10.000
We’re going to the Antialis Mountains in Morocco,

00:46:10.000 –> 00:46:13.000
and we’re, hiking for seven or eight days.

00:46:13.000 –> 00:46:14.000
Called the calaver camping.

00:46:15.000 –> 00:46:16.000
You know, where we have, you know, lots

00:46:16.000 –> 00:46:19.000
of sherpas and cars, anything else, and they

00:46:19.000 –> 00:46:21.000
set the tents up and prepare them down.

00:46:21.000 –> 00:46:25.000
But the terrain there, and the, moving from

00:46:25.000 –> 00:46:28.000
desert to the upper mountains, foothills, to, you

00:46:28.000 –> 00:46:29.000
know, canyons was,

00:46:30.000 –> 00:46:32.000
I did it before, and that’s the only

00:46:32.000 –> 00:46:33.000
thing our family to do again. And so

00:46:33.000 –> 00:46:35.000
your all your kids are going everything on

00:46:35.000 –> 00:46:37.000
this trip. It’s it’s the Brett. I think

00:46:37.000 –> 00:46:40.000
hiking now could be the last way

00:46:41.000 –> 00:46:43.000
that parents can can

00:46:43.000 –> 00:46:45.000
have their kids like put their phones away

00:46:45.000 –> 00:46:48.000
because there’s no service and it’s amazing especially

00:46:48.000 –> 00:46:50.000
with boys, you know, after two hours of

00:46:50.000 –> 00:46:53.000
silence, they start talking. Right. Exactly.

00:46:54.000 –> 00:46:56.000
Start talking and start fighting. Right?

00:46:56.000 –> 00:46:58.000
So working our listeners find more of Chip

00:46:58.000 –> 00:46:59.000
Wilson.

00:47:00.000 –> 00:47:03.000
Well, I guess they can find, just going

00:47:03.000 –> 00:47:05.000
Chip chip Wilson dot com. I have there

00:47:05.000 –> 00:47:07.000
and you can kind of move every find

00:47:07.000 –> 00:47:09.000
everything from there. Yeah.

00:47:09.000 –> 00:47:10.000
Definitely,

00:47:10.000 –> 00:47:12.000
I think it’s, you know, probably reading my

00:47:12.000 –> 00:47:14.000
book and thanks for for plugging it a

00:47:14.000 –> 00:47:16.000
bit. Absolutely. It’s a great business book for

00:47:16.000 –> 00:47:17.000
entrepreneurs.

00:47:18.000 –> 00:47:19.000
And so you’re sitting in an office there.

00:47:19.000 –> 00:47:22.000
It looks like. What’s, what’s Chip Wilson’s day

00:47:22.000 –> 00:47:23.000
look like today?

00:47:25.000 –> 00:47:26.000
What did I let’s see. What did I

00:47:26.000 –> 00:47:28.000
do today? I got up. I took my

00:47:28.000 –> 00:47:31.000
boy to summer school. I came back without

00:47:31.000 –> 00:47:32.000
my phone.

00:47:32.000 –> 00:47:34.000
So I had to

00:47:34.000 –> 00:47:36.000
I I walked here. So it was an

00:47:36.000 –> 00:47:38.000
hour and a half to walk to work

00:47:38.000 –> 00:47:39.000
along the oceanfront

00:47:39.000 –> 00:47:42.000
of Vancouver, which is stunning.

00:47:42.000 –> 00:47:44.000
And I come to your gas town, which

00:47:44.000 –> 00:47:45.000
is our old part of Chip, the town

00:47:45.000 –> 00:47:47.000
where I am. And,

00:47:47.000 –> 00:47:50.000
and then I got Chip to Oh, I

00:47:50.000 –> 00:47:52.000
had a call with a guy that did

00:47:52.000 –> 00:47:53.000
an article on on me,

00:47:54.000 –> 00:47:56.000
from London a few months ago about the

00:47:56.000 –> 00:47:57.000
blue lemon AGM.

00:47:57.000 –> 00:47:58.000
And,

00:47:58.000 –> 00:48:01.000
And then I was and then I, of

00:48:01.000 –> 00:48:02.000
course, I haven’t been here for two weeks,

00:48:02.000 –> 00:48:05.000
so there’s all sorts of packages with apparel,

00:48:06.000 –> 00:48:09.000
samples and getting those to the right Gilliland,

00:48:11.000 –> 00:48:13.000
yeah, since someone wrote a book about, I’ll

00:48:13.000 –> 00:48:14.000
just show you.

00:48:19.000 –> 00:48:21.000
Actually, I don’t even know. It’s called B.

00:48:22.000 –> 00:48:24.000
B magazine. I haven’t even unwrapped it, but

00:48:24.000 –> 00:48:26.000
it’s, it was a good thing. It’s about

00:48:26.000 –> 00:48:28.000
a, a third party that does that and

00:48:28.000 –> 00:48:31.000
synopsis is on brands, and they and I

00:48:31.000 –> 00:48:32.000
think that’s one of the greatest things that

00:48:32.000 –> 00:48:34.000
we did at Lou lemon, as I put

00:48:34.000 –> 00:48:35.000
all the a lot of my sayings on

00:48:35.000 –> 00:48:37.000
the outside of Yeah. Bag.

00:48:38.000 –> 00:48:38.000
And,

00:48:38.000 –> 00:48:40.000
but, you know, Lou Lemon doesn’t shoot. They

00:48:40.000 –> 00:48:42.000
only put, like, two or three on now.

00:48:42.000 –> 00:48:44.000
They don’t put the fifty on I had

00:48:44.000 –> 00:48:47.000
before because It’s a lot cooler then. Yeah.

00:48:47.000 –> 00:48:48.000
We have a we’re living the world where

00:48:48.000 –> 00:48:52.000
you can’t actually say say truth anymore. You

00:48:52.000 –> 00:48:54.000
might hurt somebody’s feelings, Chip. Oh, I know.

00:48:54.000 –> 00:48:57.000
Terrible. Yeah. Terrible. And I’m good. You got

00:48:57.000 –> 00:48:58.000
them in the socks. You got them on

00:48:58.000 –> 00:49:00.000
the band of those t shirts. They were

00:49:00.000 –> 00:49:00.000
everywhere.

00:49:01.000 –> 00:49:01.000
Yeah.

00:49:02.000 –> 00:49:04.000
Well, Chip, it’s been awesome having you, man.

00:49:04.000 –> 00:49:06.000
And, it’s it’s crazy what you have done.

00:49:06.000 –> 00:49:09.000
You’ve literally changed the way people,

00:49:09.000 –> 00:49:11.000
dress. I mean, have you ever really thought

00:49:11.000 –> 00:49:11.000
about that?

00:49:13.000 –> 00:49:16.000
Yeah. I have, you know, and it’s of

00:49:16.000 –> 00:49:19.000
course, I Brett that way for so long.

00:49:20.000 –> 00:49:21.000
Like, even

00:49:22.000 –> 00:49:24.000
back in the day of going to to

00:49:24.000 –> 00:49:26.000
work in a suit and tie, I had

00:49:26.000 –> 00:49:28.000
my skateboard shoes on because I skateboarded to

00:49:28.000 –> 00:49:29.000
work and

00:49:30.000 –> 00:49:32.000
People now kinda thinking that, you know, wearing

00:49:32.000 –> 00:49:34.000
wedding shoes with a suit is kinda trendy

00:49:34.000 –> 00:49:36.000
and that, but, you know, that’s,

00:49:36.000 –> 00:49:39.000
it’s neat to see the world catch up

00:49:39.000 –> 00:49:40.000
to the way I thought life should be

00:49:40.000 –> 00:49:43.000
lived. Yeah. Well, that little black stretchy pants

00:49:43.000 –> 00:49:46.000
that you’ve made has changed the way people

00:49:46.000 –> 00:49:48.000
dress you know, the women Brett, and it’s

00:49:48.000 –> 00:49:49.000
amazing how you probably thought they were just

00:49:49.000 –> 00:49:51.000
giving yoga pants. And now they wear them

00:49:51.000 –> 00:49:53.000
dress they wear them dressy too. Right?

00:49:54.000 –> 00:49:56.000
Well, I knew that from the surfskate snowbird

00:49:56.000 –> 00:49:58.000
business that, you know, you make a product

00:49:58.000 –> 00:50:00.000
that can that’s technical and looks good on

00:50:00.000 –> 00:50:02.000
the street, you know, It was kind of

00:50:02.000 –> 00:50:03.000
Italian

00:50:03.000 –> 00:50:06.000
styling with West Coast function, I call it.

00:50:06.000 –> 00:50:06.000
Nice.

00:50:07.000 –> 00:50:09.000
Yeah. Well, very good. Well, Chip, thank you

00:50:09.000 –> 00:50:11.000
so much for being on the Circive success

00:50:11.000 –> 00:50:13.000
and, continued success to you, and we appreciate

00:50:13.000 –> 00:50:15.000
your time. K. Thank you very much, Brett.

00:50:15.000 –> 00:50:17.000
I have my brother is Brett, and my

00:50:17.000 –> 00:50:19.000
son is Brett, by the way. Well, perfect.

00:50:19.000 –> 00:50:19.000
Two tees.

00:50:21.000 –> 00:50:21.000
Yeah.

00:50:22.000 –> 00:50:22.000
I get