The Sales Podcast With Wes Schaeffer, The Sales Whisperer®

Become Propaganda Fluent With Layla Grey

May 3, 2022

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Persuasion Tips you'll learn today on The Sales Podcast...

Homeschooled
Thinking outside the box
Figured that getting people to go along would be beneficial
"White Bears and Other Unwanted Thoughts"
"The Logic of Failure"
People don't have full control over their thinking

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Started her career in tech
More in the creative and product area
Propaganda is a form of persuasion
The Roman Catholic Church was the first to leverage propaganda in the 1600s
Logical fallacies
White, black, grey propaganda
She's for medical freedom
Not a fan of Biden's vaccine mandate
Our government's reaction to COVID was a huge propaganda campaign
We were reeducated during the lockdowns
It was all-COVID all-the-time on every news channel
Few see the narrative and how this was all connected
Films and Hollywood have groomed us to persuade and manipulate us

This is a unique opportunity to shift humanity." ~Klaus Schwab

Good persuasion and propaganda is subtle
It's hard to hide a lie
Grow up and understand the power and fragility of freedom
Connect and convince people with emotion
"If you buy from us, you'll feel better."
Connect with the lizard brain
When you're pitching someone, you can put a positive spin on it
It all ties back to understanding what people want
You must understand your audience
Know what's in it for them
You are not your customer
It's not about you
Propagandists have so much confidence
Propagandists have repetition and persistence on their side

We must enter the conversation going on in the mind of the prospect." ~Robert Collier

Why do smart people fall for propaganda?
Seeing patterns is a sign of intelligence
Memorization is not intelligence.
You must be a lateral thinker
People have no imagination
People have no creativity

Sales Growth Tools Mentioned In The Sales Podcast