#55 Bobby Ghoshal — 100M+ TikTok views with sticky notes and sharpies (a viral marketing masterclass)

Bobby Ghoshal is the founder of Dupe.com, a viral app with 2m+ customers to help you find duplicates of furniture or clothes. (00:01) Wtf is Dupe?? (4:00) Bobby's genius $20 viral marketing on TikTok (8:01) "Accidentally" is the best hook ever (11:01) Owning words, slogans, and phrases (13:50) Viral metrics on Instagram + TikTok (16:45) Creator marketing with 15 separate accounts (25:02) Nikita Bier's growth advice to Dupe (32:32) Information Asymmetries = $$$ (37:29) DO NOT DIE - Paul Graham (43:02) Bullish on design founders (52:14) Long-term vision of Dupe

Jason Levin⁠⁠⁠ is a viral marketer and Head of Growth at Product Hunt. Read Jason's ⁠weekly advice column on organic social media growth for startups⁠.

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Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.